Campaign Ads Go
Sen. Hillary Clinton asked her supporters to pick a campaign song. Former senator John Edwards asked his supporters to add to his "We the People" TV spot by uploading videos on YouTube.
And now Mitt Romney -- who leads the polls in Iowa and New Hampshire but is something of an unknown to most Americans -- is upping the ante. He's asking supporters to create a television spot for him. Starting today, supporters can use photos, videos and audio clips provided by the Romney campaign -- as well as their own multimedia content -- to produce an official Romney TV ad.
Alex Castellanos, senior adviser to Romney and a veteran media strategist, said Tuesday night, that voters "have more power than ever. So why not let them create a campaign ad?"
Romney is partnering with Yahoo! to provide the multimedia editing platform. On Romney's page on the Yahoo-owned Jumpcut.com, a free video editing site, supporters can "mash up" the available 44 video clips, 36 audio files and 372 photos. The deadline to submit an ad is Sept. 17, and the winning submission, as chosen by the campaign and supporters on MittRomney.com, will hit the airwaves at the end of September.
This being the Internet, it is certain not all submitted ads will reflect positively on Romney. "We have no control over that," said Mindy Finn, who heads the campaign's Internet strategy. "But we're confident that we'll see top-notch, professionally produced ads."
-- Jose Antonio Vargas
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