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Obama's New Ad:
Change is Possible,
Forget 'Cynics'

Further evidence that Iowa is the real battleground in the Democratic race: Sen. Barack Obama is launching his most aggressive advertising campaign in the state, with a direct, stylish spot in which he speaks directly to the camera. "Every time I speak about my hope for America, the cynics in Washington roll their eyes," Obama starts out, as the camera shoots him from the waist up. (It is shot in what appears to be a stately, slightly Pottery Barn-ish living room, with foliage out the back patio). Obama moves closer to the camera, still talking straight to the audience, as his message grows more direct.

"You see, they don't believe we can actually change politics and bring an end to decades of division and deadlock. They don't believe we can limit the power of lobbyists who block our progress, or that we can trust the American people with the truth," he says.

"And that's why we face the same problems and hear the same promises every four years." The message -- a boiled-down version of Obama's extended campaign speech -- is being broadcast in his largest ad buy to date.

--Anne E. Kornblut

By Washington Post editors  |  September 19, 2007; 12:34 PM ET
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Obama admits that we the people need to be part of the solution. But that cannot work in the face of politics as usual. Iowa is facing a make or break decision for the vitality of our democracy. Choose authentic leadership, Iowa, by choosing Obama. We have never needed broad vision and unity more.

Posted by: cdc9 | September 20, 2007 9:49 AM | Report abuse

This is a terrific ad for those of us who deplore demeaning and negative ads. Barack Obama is the real deal and it is so encouraging to see both an expression of beliefs and emotion even in an ad. I vote regularly and first voted for JFK as a Senior in college. Senator Obama is very similar to JFK and has even more potential. Check out Charlie Rose's interview with Ted Sorensen for additional confirmation. Senator Obama is more than beautiful ads -- he has substance. His policy statements are clear, sensible, and out of the box. This ad is exactly the opposite of "plain spoken" President Bush. Thank goodness--a man of superb intelligence.

Posted by: SFT1 | September 20, 2007 1:38 AM | Report abuse

If you have any friends in Iowa, New Hampshire, Nevada, or South Carolina, please call them and ask them if they know much about Barack Obama. We need to spread his support one person at a time. I believe in this man. We need him now more than ever!

Posted by: markdmorris | September 20, 2007 1:16 AM | Report abuse

Well said, zrarieh! And I agree, the ad is refreshing, as is everything about Senator Obama. A politician of this caliber is once in a generation, and if we are very smart, we will make sure he becomes the President of a generation.

Posted by: bklynsam | September 19, 2007 8:50 PM | Report abuse

In my opinion, this is Mr. President's best ad by a mile. He looked very Presidential and he spoke passionately.

He talked about his experience (over 20 years of public service) and some of his achievements (passed most sweeping ethics reform in twenty years and provided health care to 150,000 Illinoians) thanks to his unique ability to bring parties together to get the job done.

Eventually, this is what healthcare will come down to. Everyone has a health plan. But Obama is the one candidate whose unique negotiation skills and cross-over appeal will ensure that it gets passed.

Posted by: zrarieh | September 19, 2007 6:29 PM | Report abuse

Its refreshing to view an ad by a candidate that is discussing issues rather than attacking the competition.

Posted by: HillDebra | September 19, 2007 2:32 PM | Report abuse

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