Romney's MBA Pitch Belittles Clinton
Candidate: Mitt Romney
Market: New Hampshire
The Script: Hillary Clinton wants to run the largest enterprise in the world. She hasn't run a corner store. She hasn't run a state. She hasn't run a city. She has never run anything. And the idea that she could learn to be president as an internship just doesn't make any sense.
I have spent my life running things. I've learned how to run a business. I've learned how to run a state. I ran the Olympics. In each case, I've brought change. And if there's ever been a time we needed change in Washington to bring strength to America, it's now.
Graphics: Experience Matters
Analysis: The Harvard MBA plays the management card in this ad that mocks the Republicans' favorite punching bag, Hillary Clinton. It has the feel of a general-election spot, which enables Romney to cast himself as the potential nominee rather than dealing with such GOP rivals as Rudy Giuliani.
Romney is right that Clinton has never run a state, city or business. But he implicitly denigrates her unique experience as first lady as well as her seven years as a senator. By using the word "internship," Romney slyly invokes the infamous intern of her husband's presidency, Monica Lewinsky.
Romney was a successful venture capitalist, was credited with rescuing the 2002 Olympics in Salt Lake City and had a mixed record of cooperating with Democrats as governor of Massachusetts. But this ad is a departure for him because he refrains from mentioning a single conservative position, instead casting himself as a non-ideological manager. Romney also attempts to seize the "change" mantle although he would be succeeding a Republican president whom he has largely refrained from criticizing.
Posted at 11:38 AM ET on Nov 2, 2007
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