Obama the Orator Invokes "Dream"
Barack ObamaThe ad:Obama: We are in a defining moment in our history. Our nation is at war. The planet is in peril. The dream that so many generations fought for feels as if it's slowly slipping away. And that is why the same old Washington textbook campaigns just won't do. That's why telling the American people what we think they want to hear instead of telling the American people what they need to hear just won't do. America, our moment is now. I don't want to spend the next year, or the next four years, refighting the same fights we had in the 1990s. I don't want to pit red America against blue America. I want to be president of the United States of America.
Analysis: This 60-second Iowa spot, drawn from a stirring speech the Illinois senator gave at a Democratic Party dinner in Des Moines, captures the strengths of his candidacy. With his strong voice, shots of rapt audience members and swelling music, Obama reprises the unity theme that helped launch him at the party's 2004 convention.
Embedded in the ad, as in a John Edwards commercial this week, are coded criticisms of Hillary Clinton. The "same old Washington textbook campaigns" and telling Americans "what we think they want to hear" echo his refrain that she represents the poll-tested politics of the past. "Refighting" the battles of the 1990s is a euphemism for the controversies that surrounded the Clinton White House and the notion of the former first lady as a polarizing figure.
The ad uses on-screen quotes from favorable stories--such as "scrupulous honesty" (Time columnist Joe Klein) and "Across the Divide" (a Newsweek headline)--as a way of having the media appear to validate his message. By avoiding specific facts, Obama is betting that his loftier theme of bringing the country together will resonate more than any policy proposal.
Posted at 5:50 PM ET on Dec 6, 2007
Share This: Technorati | Tag in Del.icio.us | Digg This
Previous: How Romney Played Among (a Few of) the Iowa Faithful | Next: Giuliani's Network Support
Please email us to report offensive comments.
Posted by: gsaibala | December 7, 2007 11:49 AM
Posted by: zukermand | December 7, 2007 9:25 AM
Posted by: bob_roy_1 | December 7, 2007 8:55 AM
Posted by: yiannis | December 6, 2007 10:11 PM
Posted by: pmorlan1 | December 6, 2007 9:41 PM
Posted by: vivaldo_latoche | December 6, 2007 8:46 PM
Posted by: avraamjack | December 6, 2007 8:46 PM
Posted by: dreid885 | December 6, 2007 8:26 PM
Posted by: milldude | December 6, 2007 8:20 PM
Posted by: thecrisis | December 6, 2007 7:36 PM
Posted by: zb95 | December 6, 2007 7:23 PM
Posted by: vwcat | December 6, 2007 7:02 PM
Posted by: gobanana910 | December 6, 2007 6:38 PM
Posted by: Michael_Corones | December 6, 2007 6:25 PM
Posted by: LonewackoDotCom | December 6, 2007 6:18 PM
The comments to this entry are closed.