Giuliani's Network Support
Tonight Rudy Giuliani is holding another National House Party Night. And, this time around, supporters can tune in for a live Web cast on his site.
In recent months Hizzoner, who's beencriticizedin the past for his anemic online presence, has beefed up his Internet strategy. Dan Meyers, his videographer, has posted regular "Running with Rudy" online videos that shows the former New York mayor on the stump. Meyers's latest featured behind-the-scenes footage of last week's CNN/YouTube debate. Last week, the campaign unveiled Team Rudy, a social networking platform of its own where supporters can create profiles, a la Facebook, and earn points by signing up their friends, donating money and volunteering at local Giuliani headquarters. Giuliani spokeswoman Maria Comella said nearly 1,000 profiles were created in the first four days the site was up and running.
Said David All of TechRepublican: "Looking back, I'm sure the Rudy Giuliani team would have preferred to have a more robust Web presence up from Day One -- wouldn't everyone? But the reality is that it has taken some serious convincing that it is wroth the investment."
Creating their own in-house social networks have their upsides and downsides for the candidates, various campaigns said. Aides to Rep. Ron Paul, the GOP's bona fide Internet star, pulled the plug on their own soc-net weeks before its launch. "Facebook users, YouTube viewers, MeetUp groups are doing that work for us, outside of our campaign. So why build our own social networking platform?" Jesse Benton, Paul's press secretary, told The Trail. On the other hand, MyBarackObama, Barack Obama's in-house networking hub, has been effective for the senator, who is the most popular Democratic candidate online. Obama spokeswoman Jen Psaki said more than 90,000 supporters have created profiles on their site.
--Jose Antonio Vargas
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