Edwards Goes After 'Corporate Democrats'
John EdwardsThe ad: Edwards: This system is corrupt. And it's rigged. And it's rigged against you. Announcer: Finally, someone telling the truth. Edwards: And we can say as long as we get Democrats in, everything's gonna be okay. It's a lie. It is not the truth. Do you really believe if we replace a crowd of corporate Republicans with a crowd of corporate Democrats that anything meaningful's going to change? This has to stop. It's that simple.
Analysis: This is an attack ad that doesn't mention the person being attacked. But anyone with a passing familiarity with the campaign will know that Edwards is talking about Hillary Clinton.
The New Hampshire spot matches what Edwards has been saying about Clinton on the trail: that she is the Washington establishment's candidate, beholden to big-money interests, and does not represent real change. He even uses the word "lie" to suggest that Clinton is deceiving voters. In this narrative, the former plaintiff's attorney casts himself as the populist outsider who will take on the greedy corporations.
Had Edwards named Clinton, or even shown a picture of her, he would risk a voter backlash against negative campaigning. Instead, he is sending a coded message that makes his target perfectly clear.
Washington Post editors
December 5, 2007; 2:00 PM ET
Categories: A_Blog , Ad Watch
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