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The Return of National Advertising

By Matthew Mosk
National television advertising has not been a regular part of presidential campaigning for years now.

But it became clear today that the unusual demands of February 5 -- where candidates will have to compete in 22 states at once -- have changed the dynamics for political advertising.

Sen. Barack Obama announced today the purchase of advertising time on the national cable outlets CNN and MSNBC.

Ken Goldstein, a University of Wisconsin professor who studies campaign advertising, said the purchases "make a lot of sense" considering the cost and demands of trying to buy advertising in so many different media markets. "The economics make it cheaper for him to buy it nationally," Goldstein said.

The ad Obama is running is a biographical spot that lightly touches on issues, but is mostly intended to present viewers with a first look at the candidate. Goldstein said this, too, made sense under the circumstances. "You're not going to do a more targeted message. You're not going to do a more negative message. He's introducing himself to people who don't know him that well."

Goldstein predicted Obama rival Hillary Clinton would follow suit shortly with her own national cable spots.

Posted at 12:40 PM ET on Jan 21, 2008  | Category:  Ad Watch
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Comments

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The ad is great and I really like the message. The only way to get lasting impact is to work together, reaching out across the aisle.

To those who are dissing Obama and want a dirty fighter like HRC, consider this - even if she wins, what will she be able to do? She can fight everyone and 'as the last man standing', is she going to be able to give you healthcare, a strong economy...? I think not.

Posted by: groucho1 | January 22, 2008 12:42 PM

Clinton lost Iowa. She concede, and vowed to campaign harder.

Obama lost NH. He concede,and claimed NH was a racist state.

Obama lost Nevada. He refused to concede. The Union members voted against him.
He now claims dirty pool, racism, the Hispanics are predjudice.


Obama , using race to divide America.
and whinning all the time.

Posted by: newagent99 | January 21, 2008 1:46 PM


THEY USE SCARE TACTICS IN IOWA AGAINST STUDENTS...

THEY USE RACE CARD AGAINST BLACKS IN SOUTH CAROLINA...

THEY USE SMEAR TACTICS IN NEW HAMPSHIRE ABOUT DRUGS AND ABORTION...

THEY USE LAWSUITS IN NEVADA AGAINST HISPANICS...

THEY WILL DO ANYTHING FOR POWER!!!!WELCOME TO THE CLINTONS WORLD!!!

Posted by: laplumelefirmament | January 21, 2008 1:00 PM

Who's going to pony up the big bucks for a Superbowl spot? Anyone? Could be a huge opportunity to create buzz if you can come up with an insightful message done in entertaining fashion...

Posted by: bsimon | January 21, 2008 12:49 PM

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