No Campaign Ad Interference for Super Bowl
By Matthew Mosk
The Fox Network won't sell advertising time during the Super Bowl to a political candidate, according to a published report today.
Last week, the network had one 30-second spot still available to a candidate willing to pay about $2.7 million for the coveted commercial time. The game will be held Feb. 3, two days before the all-important day of primaries, Super Tuesday.
The industry publication Advertising Age reports on its web site today that Fox has decided since it cannot make time available to all the candidates, it won't make it available to any.
Fox lawyers pointed to Federal Communications Commission regulations to explain the company's decision.
"We comply with all legal requirements when it comes to selling time to candidates, including any requirements that might apply to a unique broadcast like the Super Bowl," a Fox spokesperson told AdAge. Fox can refuse to sell political time in this situation, and can invoke an FCC ruling that turning candidates down is reasonable in "unique, one-time-only" broadcasts where equal ad time can't be offered to all candidates, according to the report.
Posted by: Levijohn | January 29, 2008 1:31 PM | Report abuse
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