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Romney, Giuliani Take to Air in Spanish

By Michael D. Shear
In a sign of just how important the Hispanic vote in the Republican presidential contest, former New York mayor Rudy Giuliani and former Massachusetts governor Mitt Romney both unveiled television ads in Spanish that will begin running in Florida today.

Giuliani's ad, called "Un Plan," touts tax cuts that Giuliani proposed, calling them "el recorte de impuestos más grande en la historia de este país" -- "the largest tax cuts in the history of this country."

It goes on to say that Giuliani is the only candidate to support a national property insurance fund, a big issue for people hit by hurricanes in Florida.

It ends with the required statement of approval by the candidate himself, with Giuliani offering in New York-accented Spanish, "Soy Rudy Giuliani y apruebo este mensaje."

Romney's ad, titled "Mi Padre" (above), is narrated by his son, Craig, and is the television version of a Spanish-language radio ad of the same name the Romney campaign launched in Florida last October. It casts Romney as a businessman who saved the Olympics, governed Massachusetts and lowered taxes. But Craig also says, ""Pero sobre todo, Mitt Romney es un hombre de familia, un gran padre, esposo y abuelo. Yo lo se porque Mitt Romney es mi papá."

Translated, that is: "But above all, Mitt Romney is a family man, a great father, husband and grandfather. I know because Mitt Romney is my Dad."

Romney also ends the ad with the approval message in Spanish, sounding a bit more authentic than Giuliani.

By Post Editor  |  January 21, 2008; 1:17 PM ET
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