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Obama, Obama, Obama - the Sequel

Updated 6:50 p.m.
By David Montgomery
Barack Obama's campaign is enjoying another hip, tuneful, B-list-celebrity YouTube moment -- this time with an overt appeal to Spanish-speaking voters -- courtesy of musician will.i.am.

The new video, called "We Are the Ones," comes days before the critical Texas primary, where some polls suggest most Latinos favor Hillary Clinton.

The video is based on a line Obama delivered in a speech: "We are the ones we've been waiting for," and it features folks like Jessica Alba, George Lopez, Luis Guzman, Ryan Phillippe, John Leguizamo, Kate del Castillo, Malcolm Jamal Warner and Macy Gray.

Alba, who is pregnant, says in English, "I would like to see, um, a cleaner earth, for my child that I'm bringing into the world very soon."

In Spanish, Lopez says that Obama "represents a change, he represents hope." The Spanish phrases mixed in with English ones include the refrain, "This is our America, my American, your America."

More important than the bold-face names and the spoken words, perhaps, is the vibe: Ambassadors of youthful diversity, carrying themselves with scruffy downtown chic, filmed in black and white. It's just a little jarring, though, when the actors open their mouths and the sound of a crowd chanting "Obama, Obama" seems to come out, as though the individuals had been taken over by the collective.

The work is reminiscent of will.i.am's previous pro-Obama effort, released in early February, "Yes We Can," which had more than 11 million hits on YouTube as of yesterday. Director Jesse Dylan -- Bob's son -- worked on both. The only Spanish in that first work, though, was "Sí se puede."

The battle for the Latino vote has inspired several Spanish language music video tributes to Obama on the Internet, including a reggaeton tune, a corrido and a cumbia.

Not to be outdone, the Clinton campain this week released its own Mexican cumbia, a Latino campaign theme song called "Hillary, Hillary Clinton," and featuring noted Tejano musician Johnny Canales. Latino supporters of Clinton in the Washington area also created a Spanish music video, called "Oye Hillary."

By Web Politics Editor  |  February 29, 2008; 4:30 PM ET
Categories:  Barack Obama , Making the Rounds  
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Next: Bill Clinton, a Changed Man?

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