Super Bowl Super Tuesday Spots
By Matthew Mosk
Having a flush bank account allows for some significant advantages going into Super Tuesday, and one of those will be on display to millions of viewers who tune into watch the Super Bowl tonight.
Sen. Barack Obama, who raised over $32 million last month, will put some of that money to use on ads that will air in selected media markets during the big game.
This does not mean he has bought one of the coveted, $3 million, Fox network spots that air nationwide. The network leaves a certain portion of the advertising time during the game available to local stations, who sell more targeted ads that are not quite as expensive. This has allowed Obama to put ads up during the game in specific states that will be holding primaries during the next two weeks.
Obama's ad will run during the Super Bowl in markets in the following jurisdictions:
Alabama, Arizona, Arkansas, California, Connecticut, Delaware, District of Columbia, Georgia, Kansas, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nebraska, New Jersey, New Mexico, New York, North Dakota, Oklahoma, Utah, Virginia and Washington.
Web Politics Editor
February 3, 2008; 4:37 PM ET
Categories: A_Blog , Ad Watch , B_Blog , Barack Obama , Primaries , The Democrats
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