Big Name, Small Buy for MoveOn's Latest Anti-McCain Ad
By Ed O'Keefe
MoveOn has recruited a big Hollywood name for its latest TV ad, but is not spending big bucks on getting the word out. Actor John Cusack fronts "Betcha Can't Tell Them Apart," a 30-second spot critical of John McCain's stance on Iraq, veteran's health care, Social Security and the past lobbying work of some of his senior aides.
The group is spending only $45,000 to air the message nationally during prime time on the Bravo network, as well as in the Washington, D.C., market during local cable ad breaks on CNN and MSNBC, and during "The Daily Show" on Comedy Central, according to a MoveOn source.
Given the group's base of support among liberals, its choice of networks makes sense. Bravo is home to shows such as "Top Chef," "Project Runway," and "Work Out," all popular with younger viewers, especially women. CNN and MSNBC are preferred cable news outlets among liberals, and "The Daily Show" is a natural fit, as the home of some of the president's most assiduous critics.
This ad is a continuation of MoveOn's efforts to tie McCain to President Bush. This message hits airwaves as McCain suggested earlier today that the timing of troop withdrawals from Iraq is "not too important."
Posted at 3:11 PM ET on Jun 11, 2008
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