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Obama's Working Class Pitch

By Howard Kurtz
The Ad: He worked his way through college and Harvard Law. Turned down big money offers, and helped lift neighborhoods stung by job loss. Fought for workers' rights. He passed a law to move people from welfare to work, slashed the rolls by eighty percent. Passed tax cuts for workers; health care for kids.

As president, he'll end tax breaks for companies that export jobs, reward those that create jobs in America. And never forget the dignity that comes from work.

Analysis: The key image here is the last one: Barack Obama throwing his arm around one of several older female workers in hairnets and aprons. The picture conveys the message that the Illinois senator cares about working-class folks and, in particular, the demographic he had little success with in the primaries, women over 50.

The commercial, like an earlier biographical ad, is designed to neutralize perceptions of Obama as an Ivy League elitist by playing up his background as a Chicago community organizer.

Obama did, however, work as a New York financial consultant before that, and by his own admission had little success helping Chicago neighborhoods cope with plant closings.

While Obama sponsored or co-sponsored measures involving welfare, health care and tax cuts in the Illinois legislature, to say he "passed" the laws, as if he were in a leadership post, overstates his role.

Obama has proposed eliminating tax breaks for companies that move jobs overseas and a tax credit for firms that boost their U.S. payrolls. The goal of marrying such proposals to his modest background is to sell Obama as being on the side of average workers.

Posted at 5:57 PM ET on Jun 30, 2008  | Category:  Ad Watch
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Comments

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To: EyeDoc | July 1, 2008 1:19 PM

LOL!

Integrity to torture!?
Selflessness (because hes too rich to care)
Guts (to flip flop over and over)
and Self-reliance (to listen to whatever Karl Rove tells him to do)

Thanks for the laughs!

Posted by: Anonymous | July 1, 2008 2:17 PM

McCain=Integrity, selflessness, guts, and self-reliance

Obama=egotism, narcissism, socialism, smoke and mirrors

Posted by: EyeDoc | July 1, 2008 1:19 PM

McCain = FEAR
Obama = HOPE

We decide.

Posted by: Anonymous | July 1, 2008 12:17 PM


OBAMA IS A KNOW NOTHING DOLITTLE AS POSSIBLE


WHILE SMALL TOWN BITTER WHITE AMERICANS WORK THEIR ARSES OFF


HE DOES NOTHING

DEPENDS ON THE WHITE DEMOCRATS TO DO EVERYTHING FOR HIM


HE ISN'T DIFFERENT


HE'S AN AFFIRMATIVE ACTION KNOW NOTHING


DONE NOTHING


POINT TO WHAT OBAMA HAS DONE


IT'S A SPECK


Posted by: Anonymous | July 1, 2008 1:05 AM

OBAMA DIDN'T SHOW UP AT THE MODERATE DEMOCRATS MEETING SUNDAY

THEY SAID OBI WAH NEEDED ALONE TIME

OBAMA NEEDS TIME WITH HIS FAMILY????

THE TRUTH???

OBAMA NEEDS SOMEONE ELSE TO ANSWER THE QUESTIONS FOR HIM

HE NO LONGER HAS HILLARY TO DO IT !!!

SO OBVIOUS! HAHAHAHAHAHA

HILLARY HAS SUPPORTERS OBAMA HAS A FAN CLUB

NO CONTEST

WE WILL NEVER EVER VOTE FOR INCOMPETENCE JUST SO THE BOYS CLUB CAN HAVE THEIR PUPPET POWER THROUGH A DONE NOTHING DOLITTLE

FORRRRGET IT NOVEMBER = NOBAM A YOU CHOSE IT YOU LOSE IT WHO SAYS SO ?? WE THE PEOPLE 50% FIND OUT WHAT THAT MATH IS ABOUT IN NOVEMBER OR SOONER - IF YOU AT ALL INTELLITGENT SUPER THUGS


OBAMA CAN SINK AND SIT IN HIS OWN DONE NOTHING KNOW NOTHING


HE'S NOT SPENDING TIME WITH HIS FAMILY

HE'S GETTING CRASH COURSES

BECAUSE HE IS A DUMMY BAMA


Posted by: Anonymous | July 1, 2008 1:04 AM

Here's a better working class pitch. (Parody Alert)

My name is Barack Obama. Like Bill Clinton, I'm a self-made charismatic man; unlike Bill Clinton, I won't soil the White House. Hopefully that makes up for the fact that I'm part black.

I'm a democrat. But I'm not a stiff like Mondale, Dukakis, Gore or Kerry. I know how to have fun, play hoops. I know how to throw an elbow.

And I'll reach across the aisle to Republicans. Arnold will have an invite to sit at the table. As will Hagel and Lugar. But, unlike W. I didn't get here because of daddy's money. I got here on my own, just like most of you.

I am a self made man, and I am going to clean up DC and make you proud. Just watch.

Posted by: JR, Boston | July 1, 2008 12:52 AM

Senator McCain is a good man. I personally like him a lot. Better than the current guys for sure. But people had enough with Repubs for 8 years. They don't want these guys anywhere near power for the foreseeable future for the biggest screw-up of all time! Call it anti-incumbency! Good man, but bad timing. Little wonder he is behind in all the op polls.

Posted by: mdsubramonia | June 30, 2008 11:41 PM

Repubs don't care about people, they only care about big oil. Every time a Democrat will stand up for people, Repubs are going to label it as "socialism" or "Marxism". Anything that doesn't agree 100% with what they want to believe is suddenly anti-American. I'm sorry, Repubs, but America is not falling for it this time. We're just not that dumb. If you Repubs really want a country that makes the wealthy companies richer and ignores the rest of America, then go to Mexico. I for one am not taking it any more. Obama 2008!

Posted by: Leonard from N.J. | June 30, 2008 10:42 PM

Funny to read everybody say Dems are blowing it this year and "too little, too later" as if Obama has lost this race. These idiots are completely divorced from reality. Look at the polls, you morons:
http://www.realclearpolitics.com/polls/
Duhh, Obama leading in all 8 major polls. That's right, idiots, Obama is solidly winning!!!

Posted by: John | June 30, 2008 10:39 PM

Obama DID work for the poor. Obama did contribute to legislation that helped the poor and children. Obama does have a history of living in the middle class.. understands their struggles. But still, I am glad that you are examining political advertising. Please continue scrutiny of BOTH candidates adv.

Posted by: Kevin Morgan | June 30, 2008 10:37 PM

Obama's biggest regret was not going to his mother funeral. He refused to go to his mother when she was dying in the hospital from cervical cancer. He never attended his mother's funeral because he was angry. He writes about it in his book.

Obama was a slumlord in Chicago. He was hired by Syrian born tony Rezko who will go to jail and helped buy Obama's home.

Obama sold drugs like coke and pot to the slums then registered them to vote.

Obama grew up rich in Hawaii where he lived with his grandmother. His grandmother worked an executive of the largest bank in Hawaii.

Obama hurts the middle class by making a policy of raising capital gains tax by 28%.

Women own the most small businesses so they will pay more in taxes with Obama's tax policy.

People who want to sell their homes will have to pay thousands of dollars more in taxes when they sell their homes.

Obama's alternative energy plan will quadruple Americans' energy bills.

The middle class is not voting for Obama in November. Obama is a spin wizzard that thinks we will all vote for him in lock step.

Americans are scared of Obama. Democrats made the biggest mistake by endorsing Obama.

Posted by: Grace | June 30, 2008 9:54 PM

Funny that a priviledged Republican married to a multimillionaire heiress gets to call a guy who grew up with food stamps "elitist".

Posted by: Funny | June 30, 2008 9:18 PM

I am shocked!
All the people shown in the ad are white people.
-a white woman at the computer
- a white bearded man
- a group of white workers-
- handshake with a white worker in miner cap
-with a group of older white women
- no african americans, no hispanics, no asians!!
So Obama thinks that there are only white people in this country? His racism is subtle!

Posted by: Outraged | June 30, 2008 8:30 PM

Beware of websites listed in this comment section.

Posted by: Anonymous | June 30, 2008 6:48 PM

visit

womenforfairpolitics.com

Posted by: JJ | June 30, 2008 6:43 PM

It's another solid move by the Obsama campaign to humanize their candidate and move him decidedly to the center.

http://www.political-buzz.com/

Posted by: matt | June 30, 2008 6:42 PM

If you don't like your Job anymore - Vote for McCain!

Posted by: Anonymous | June 30, 2008 6:41 PM

Too little, too late for Obama. Obama has already insulted the "working class". If the Dems foolishly nominate Obama, Hillary's voters will in large measure go for McCain. Hillary will be an incredible President one day. If not now, 2012. The Dems are really blowing it this year.

For the record, if you are working, you are working class, no matter the color of your collar.

Posted by: KJ | June 30, 2008 6:27 PM

A new poll from Florida shows McCain leading big, though he is losing Virginia. Full roundup: http://campaigndiaries.com/2008/06/30/monday-polls-mccain-still-ahead-in-florida-but-loses-virginia/

Posted by: Dan | June 30, 2008 6:02 PM

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