More Energy Advertising From McCain
By Ed O'Keefe
John McCain has released another TV ad about energy, with yet another campaign slogan.
"Purpose" will be cycled into the campaign's current ad buys on national cable stations, and in Nevada, New Hampshire, Colorado, Missouri, New Mexico, Michigan, Minnesota, Wisconsin, Pennsylvania, Ohio and Iowa, according to a campaign source.
The message: McCain has a "comprehensive bipartisan plan" to lower gas prices, and reduce American dependence on foreign oil by promoting domestic exploration.
But in another example of what one GOP strategist described as the message "schizophrenia" that surrounds the campaign, this latest ad features the new slogan, "Country First." The campaign has also used "A Leader We Can Believe In" and "Reform. Prosperity. Peace" as taglines since the general election began in earnest.
Most of McCain's recent advertising efforts have been energy-themed: His campaign has released a Web-only ad critical of Barack Obama's lack of energy proposals; another Web ad that summarizes his energy proposals; and an ad that talks up his environmental and energy proposals.
It's not clear, however, how the energy issue will resonate with voters; energy ranks low as a worry in the new Los Angeles Times-Bloomberg poll, but placed higher in a recent Post-ABC News survey.
Web Politics Editor
June 27, 2008; 11:20 AM ET
Categories: Channel 08
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