RNC Affiliate to Launch Energy Ads
By Michael D. Shear
An independent arm of the Republican National Committee plans to air its first political ad of the 2008 presidential campaign with a spot that contrasts the two candidates on energy issues.
The group, which was set up by the national committee but is not limited by the same rules that govern the RNC's direct spending, plans a $3 million expenditure to run the television spots in Michigan, Ohio, Pennsylvania and Wisconsin. The ads will begin running on Sunday.
The advertising program will be run by Brad Todd, a partner in an Alexandria, Va.-based firm called On Message, Inc. Todd had previously worked with ad-maker Alex Castellanos, a veteran political operative who ran the advertising for former Massachusetts governor Mitt Romney.
McCain has already begun advertising on his own, but the addition of another voice on his behalf will be welcome news as the Republican campaign attempts to compete with Sen. Barack Obama on the airwaves.
"Following Barack Obama's decision to become the only major party presidential candidate in history to not adhere to campaign spending caps, the Republican National Committee has begun an independent expenditure campaign in accordance with FEC regulations," Todd said in
The RNC and the campaign have been holding joint fundraisers across the country, asking rich donors to contribute up to $70,000 at a time, with some of the money going to McCain and the rest to the RNC's efforts.
Posted at 7:04 PM ET on Jul 2, 2008
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