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McCain Continues Aggressive Spanish Radio Play, Targeting Obama in New Spot

Updated 1:26 p.m.
By Ed O'Keefe
John McCain's staff shakeup earlier this week came amid concerns that his campaign lacked a consistent message and had made few attempts to contrast himself with Barack Obama. A new Spanish-language radio ad released yesterday by the Arizona senator shows McCain's campaign beginning to take a more aggressive approach.

The 60-second spot, "Our Values," stars McCain's former college roommate, Frank Gamboa, who tells listeners that McCain "wants the best for Latinos," and "has always been with us, even in the bad times," while "the other candidate has just discovered the importance of the Hispanic vote." The spot, released yesterday, will air in Nevada, and New Mexico.

Another McCain campaign Spanish-language spot released earlier this week addresses Latinos on the economy -- which remains the top issue of concern among all voters. In the ad, McCain ties his support of the Colombia Free Trade Deal to economic growth in Florida. The ad, which is airing in Florida, stars Tony Villamil, the state's former head of tourism, commerce and economic affairs. He says in the ad that business with Colombia and all of Latin America is crucial to the state's economy.

Last month McCain aired a 60-second Spanish radio spot about the economy in Nevada and New Mexico, and later targeted Florida Cuban Americans, leading the Obama campaign to promise an "aggressive Spanish-language media outreach campaign."

"The Obama campaign will begin airing Spanish ads by mid-July," explained the campaign's Vince Casillas, "but, more importantly, we will have a strong presence on Spanish media all the way through November."

The Obama campaign responded to the Gamboa radio ad with a statement from Los Angeles Mayor Antonio Villaraigosa contesting the ad's premise. "Barack Obama has long been a champion of the Latino community and the issues that matter to us and all of the American people," he said. "From educational opportunities, voting rights, immigration reform to equal access to health care, Barack has been at the forefront of fighting for our families. Barack's advocacy and long record of fighting to ensure voting rights for Hispanic Americans and other minorities demonstrates his understanding of how important it is to have all of our voices heard."

The Latino vote could tip the scales for McCain or Obama in several battleground states this November. Janet Murguia, president of the National Council of La Raza, says that Colorado, Florida, Nevada and New Mexico will be key to either candidate's victory.

McCain has run ads in three of those states, but the tone and words used in the new ads suggest they're designed in part to introduce McCain to Latino voters. That's a problem, some argue, because Latino voters in South Florida and the Southwest should already be familiar with a senator from the Southwest who's a member of the political party most popular with Latinos in South Florida.

Posted at 12:40 PM ET on Jul 4, 2008  | Category:  Channel 08
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Things will change in America if Obama comes for the Spanish radio listeners.

www.SpainRadios.com

Posted by: Radio vivo | August 16, 2008 3:31 AM

sounds like spanish radio is a hot topic in america these days. source: www.spainradios.com go obama!

Posted by: www.spainradios.com | August 16, 2008 3:29 AM

McCain's "policies" depend on which day it is and which group he is addressing. He does little more than pander to whomever he is speaking to. It's disgusting.

And he is so out of touch with everything that effects our lives. Honestly!

Should the POTUS be required to be computer literate?

http://tpzoo.wordpress.com/2008/07/07/should-the-potus-be-computer-literate/

Think about a man who has no knowledge of the internet - and that man wants to shape the American policy.

I'm stunned by his lack of skill in everything but lying.

Posted by: MsJoanne | July 7, 2008 11:35 AM

Yeah, McCain's ALWAYS been with Latinos ... until he got into the Republican primaries and had to toady up to the right-wing nut jobs packing pistols along the Mexican border, chasing down people in their vigilante fervor. Always ... has a nice ring to it, too bad it's not true.

Posted by: straight talk my a** | July 6, 2008 11:09 PM

I'd like to see Obama go hard in the Texas Spanish-language markets. With 34 electoral votes, Texas is only second to California ... more than Florida, Ohio, New York and Pennsylvania. The democrat's nominee for the US Senate, Rick Noriega, is only behind by about four points, showing that the Republicans do not have a total lock on Texas. Obama's superior organization and motivating abilities may just be able to make up the difference there, in which case, the Republicans are DONE!

Posted by: hesingswithfrogs | July 5, 2008 1:55 PM

The only thing Obama is going to get from us Latinos is a frijole and lluevo burrito. He certainly will not get my vote.

Another Clinton Democrat for McCain!

Posted by: robert | July 5, 2008 12:31 PM

Si se puede.

In your face, old man McCloneBush.

Posted by: jeffp | July 5, 2008 12:24 PM

Re. McCain Campaign

I strongly advise McCain Campaign that your campaign rhetoric has to base on FACTS. Hillary lost because she claimed a premise--she is more qualified--without presenting evidence or factual data.

Do not spend your money on selling stupid messages on Hispanic voters. Check their educational level. They are swing voters. Independents and Women will decide: Independents voters are highly educated; women are not happy about the Democratic Party who endorsed a wrong candidate.

So, if you have brains, just think: Do you think that voters ever want to hear ever again all same negative messages that Mark Penn disseminated for 17 months? He failed. Hillary lost. How many "labels" she created with her money? She lost.

Going negative is your decision, if you want to lose, but why do you spend money and energy on such silly things that failed Hillary? Just tell Americans facts and evidence--Obama's records on the issues.

Labeling Obama will never work. Hillary lost because she labeled him with various charges without presenting evidence, although what she said is correct.

Karl Rove might want to help McCain but seems like he is stupid: No body believes what he said with his 80% hate-rating, although he is correct.

If GOPs have that kind of money, spend it to educate American people telling the true FACTS about the "issues" that Obama has falsely claimed--his records on Iraq, NAFTA, FISA, gun control, and death penalty, all of which he lost. All cases have been ruled unconstitutional.

Educate American people about the false POLICIES Obama has claimed he would do as President and explain why: Even his Faith Initiative is unconstitutional. US Constitution does not authorize such executive power to President as Bush failed in his FISA case, which the Democratic Party compromised. Obama endorsed the compromised bill despite his pledge to his voters.

Obama is not a flip-flopper. Do not ever label him again. FACTS never lie.


Posted by: peace4world | July 5, 2008 10:29 AM

Latinos know better than to vote for McCain. I'd encourage any Latino with half a brain to go sign up with Latinos For Obama, who are doing great grassroots work to mobilize the Latino vote:

http://www.LatinosForObama.com

Posted by: Josuelote | July 5, 2008 4:32 AM

LATINO'S ARE SMARTER THAN MCCAIN GIVES THEM CREDIT. THEY DIDN'T FORGET HOW MCCAIN THREW THEM UNDER THE BUS TO WIN THE NOMINATION DURING THE PRIMARIES. HE WENT AS FAR AS STATING HE WOULDN'T VOTE FOR HIS OWN BILL. SOME LATINO'S DON'T SPEAK ENGLISH BUT THEY KNOW A FLIP FLOP WHEN THEY SEE MCCAIN COMMING A MILE A WAY. SORRY MCCAIN YOU JUST CAN'T THROW LATINO'S UNDER THE BUS WHEN ITS CONVEINENT TO YOU AND THEN EXPECT FOR THEM TO VOTE FOR YOU. HE WOULDN'T GET MY VOTE.

Posted by: CARLOS | July 5, 2008 2:56 AM

McCain = Obama = McCain = Obama =...........Well, you get my drift. The only difference between the two on the illegal alien invasion is one calls himself a Republican and the other calls himself a Democrat. Which, by the way, means Republican = Democrat = Republican = Democrat =......... It's the SAME PARTY just with different names attached!

Posted by: jfhdsiu | July 5, 2008 2:51 AM

Obama cannot pretend that his original Faith did not have any meaning to him. Islam took his heart and shaped his world views. To Obama Christianity is an afterthought. His opposition to the Iraq was driven by his Muslim instincts.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
How many times are you bozo's gonna repeat this cr*p in here? This stuff is so bogus you can smell it a mile away. Are you people that really naieve, gullible, AND ignorant to believe all this garbage you guys keep vomiting up?

Its not harmful as it is hilarious. I just can't believe you are smart enough to figure out how to get to this website.

Posted by: Bob123 | July 5, 2008 2:37 AM

Obama cannot pretend that his original Faith did not have any meaning to him. Islam took his heart and shaped his world views. To Obama Christianity is an afterthought. His opposition to the Iraq was driven by his Muslim instincts.

Posted by: Red | July 5, 2008 2:15 AM

Typical WaPo, an excuse to write another negative Obama story. An ad is still running. John McCain still isn't fit to be president, he still doesn't understand Iraq, and he still doesn't understand the economy.

McCain is running on Bush policies, with the premise that somehow his personality, which the press loves and his victim-hood from Vietnam will make them magically turn out better.

The problem is McCain has no executive experience, never held a position of significant leadership in the military, and has shown he has even less of an understanding of issues than Bush.

Posted by: Julian | July 5, 2008 1:00 AM

For Obama: "Si Se Puede Cambiar" by Andres Useche

http://www.youtube.com/watch?v=-ky8Hvq-F0U

Podemos Con Obama
http://www.youtube.com/watch?v=wuXqy40F4Co&feature=related

Posted by: Yeil Raven | July 4, 2008 10:56 PM


This will all be old news by November. November the big story will be people freezing to death every day because they can't afford to heat their houses. Everything and I mean everything will be energy, that will be the only conversation. The war is already third on peoples list of priorities. Most don't even care anymore it is a lost cause. Obama they know will get them out. Mccain will start another war in Iran and that is for sure. You think things are bad now, mess with Iran and get ready for $12.00 a gallon gas.

++++++++++
Unfortunately for the DEMBHOLE MARXIST OBAMA - patriotism is not just the criticism of the government or what you disapprove of its present laws/regulations. AS YOU HAVE OFFERED NOTHING EXCEPT YOUR 'TAX US UNITL WE DROP PLAN' - THE REPUBLICANT'S STILL HAVE A CHANCE WITH JOHN'the-old-fool'McCAIN. BEING PATRIOTIC IS MORE THAN ENJOYING 'ILLEGAL LAND DEALS' WITH TONY REZKO, OR SHARING 'COMSPIRACY PLOTS' WITH BILL AYERS, OR CURSING THE UNITED STATES WITH YOUR CHURCH-REVEREND JIM WRIGHT!!! [Oh yes so now you are 'altering/changing' your 'CORE POSITIONS' on FISA, IRAQ, CAMPAIGN FINANCE - what's next your allegiance to "...BLACK RADICALS amd MARXIST PROFESSORS..." that you wrote about in your books???? Ah to DEMBHOLES - history is always a matter of changing/shifting nuances and stances. Ha!!!

Posted by: Zyskandar A Jaimot | July 4, 2008 6:26 PM

Posted by: Anonymous | July 4, 2008 8:19 PM

LOL! :-D

I am a Professional Blogger?!

I cannot tell if that is a Compliment to my Satirical Wit and effectiveness at "Biting" Politicos, or a Slam that I am doing Professional work-For free!

I do this because I have been DESTROYED by the Insipid and collective Idiocy we call the American Political System.

Things like having Morons like McAmnesty and O'Bomba-Nation call for extended un-Employment, and, I said AND, more Immigration, Work Visas and Amnesty, causes my Head to hurt!

So I go into "Attack Mode".

For Free! :-(

I also feel that I can help many others with some of my observations. I believe that America WILL be the Strongest Economy in the World, and in many ways IS. People just need to promote some Vision instead of trying to take advantage, and get "Freebies".

Again: Happy Birthday Uncle Sam! Take "Big Brother" out to the Woodshed will you!

He has been misbehaving Badly! ;~)

Posted by: SAINT---The | July 4, 2008 8:06 PM

Unfortunately for the DEMBHOLE MARXIST OBAMA - patriotism is not just the criticism of the government or what you disapprove of its present laws/regulations. AS YOU HAVE OFFERED NOTHING EXCEPT YOUR 'TAX US UNITL WE DROP PLAN' - THE REPUBLICANT'S STILL HAVE A CHANCE WITH JOHN'the-old-fool'McCAIN. BEING PATRIOTIC IS MORE THAN ENJOYING 'ILLEGAL LAND DEALS' WITH TONY REZKO, OR SHARING 'COMSPIRACY PLOTS' WITH BILL AYERS, OR CURSING THE UNITED STATES WITH YOUR CHURCH-REVEREND JIM WRIGHT!!! [Oh yes so now you are 'altering/changing' your 'CORE POSITIONS' on FISA, IRAQ, CAMPAIGN FINANCE - what's next your allegiance to "...BLACK RADICALS amd MARXIST PROFESSORS..." that you wrote about in your books???? Ah to DEMBHOLES - history is always a matter of changing/shifting nuances and stances. Ha!!!

Posted by: Zyskandar A Jaimot | July 4, 2008 6:26 PM

Saint, you are a professional blogger. Get the check and go away.

Posted by: save_america | July 4, 2008 4:45 PM

Yeah, and as Sen. Dole reminded us:

"His philosophy would drive some people up a tree."

I'm not making this stuff up!
http://www.foxnews.com/story/0,2933,376389,00.html

I hope that warmongering, racist old git finds peace,

Posted by: JR, Boston | July 4, 2008 2:31 PM

Fence Jumpers for Juan McAmnesty!

"el gringo de la amnesty!"

libertad sin justicia para todos

Posted by: JR, Boston | July 4, 2008 2:27 PM

Did Jesse Helms die before he witnessed O'Bama as the first black President in these United States?

Wow ... the passage of time!!

Posted by: Hubba Hubba | July 4, 2008 2:24 PM

I posted an English-language transcript of the first ad here:

http://lonewacko.com/blog/archives/007798.html

Now, bear in mind, my Spanish isn't perfect so I might have gotten a word or two wrong here or there.

Posted by: LonewackoDotCom | July 4, 2008 1:43 PM

Hola Senator McCabrone!

Do I want a President that is going to pander to Illegally Residing Invaders who are here to usurp our Sovereignty one Town/Community at a time, and grant them all Amnesty?

Can, or Will, I support that?

No creo yo!

Comprende? ;~)

Posted by: SAINT---The | July 4, 2008 1:29 PM

freedom and independence...what they mean in the midst of this election:

http://thevote.abc13.com/2008/07/independence-da.html

Posted by: tomabrahams | July 4, 2008 1:00 PM

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