The Trail: A Daily Diary of Campaign 2008

Archives

Channel 08

Coalition of Latino Groups Launches Voter Drive

By Ed O'Keefe
A multi-million dollar ad campaign designed to encourage voter registration and increased political participation among Latinos who are legal residents launches today nationwide on Spanish-language television and radio stations. The National Association of Latino Elected Officials, in cooperation with National Council of La Raza, Univision, State Farm and other groups will spend $3 to 4 million on the campaign. The coalition will air 30- and 60-second radio ads, as well as public service announcements on Univision, Time Warner Cable, Comcast Cable, and other outlets.

"Every Hispanic family in the United States finds themselves at different points, and we want to help," says one of the State Farm-sponsored radio ads. "It doesn't matter at what point you find yourself here in the United States."

The TV ad calls out to legal residents eager to participate in the American political process, with words on-screen in Spanish stating: "I come from another place. I want a better future. I am full of dreams."

State Farm's $1 million donation to the "Ya Es Hora" ("It's Time") campaign includes participation from the company's bilingual agent offices. The ads encourage people to visit a State Farm office to receive voter registration or citizenship information.

"All the nasty debate last year around immigration reform had really changed the mindset of a lot of Hispanics across the country," said Mike Fernandez, State Farm's vice president of public affairs. The company decided to partner with NALEO, Fernandez said, after State Farm CEO Ed Rust Jr. attended the group's 2007 conference and heard several stories about the nation's immigration system. The company also donates to several national Latino educational programs.

A recent Pew Hispanic Center survey reports that registration and turnout among Latinos increased considerably in several large states during this year's primary contests, suggesting turnout will be high again in November. As in recent polls of all voters nationwide, the same Pew survey reports that Latinos rank the economy, the war in Iraq, and health care as their main issues of concern.

This does not mean however that Latino voters have forgotten immigration.

"It is going to be a mobilizing factor for the Latino vote" because Latinos have been painted unfairly "by a broad brush," said NCLR president Murguia. Her group also donated $1 million to the "Ya es Hora" campaign through a contribution from the Knight Foundation.

While Barack Obama and John McCain "don't touch" immigration as often as they discuss other issues, Murguia says she expects it will be a topic of discussion when both candidates address the annual NCLR conference next weekend. She also expects immigration could be a determining factor in several down-ballot races in the South and Southwest.

Murguia said she does not expect Latinos to hold large immigration rallies this year on the scale of previous ones.

"The next march needs to be a march to the polls on Nov. 4th," she said.

Posted at 11:07 AM ET on Jul 7, 2008  | Category:  Channel 08
Share This: Technorati talk bubble Technorati | Tag in Del.icio.us | Digg This
Previous: Kerry, on 'Face the Nation,' Calls McCain Wrong on the War | Next: Obama to Accept Nomination Before Crowd of 75,000


Add 44 to Your Site
Be the first to know when there's a new installment of The Trail. This widget is easy to add to your Web site, and it will update every time there's a new entry on The Trail.
Get This Widget >>


Comments

Please email us to report offensive comments.



Even a voter registration drive brings out the xenophobia of some folks. Don't they believe in citizen participation? Or maybe they don't believe that minorities should vote. Maybe they just don't believe in democracy. Or maybe, the only way they can win elections is through tactics of fear and smear. The more who vote, Latinos and others, the healthier it is for our country.

Posted by: Anonymous | July 8, 2008 7:10 PM

"Why all the hatred? It's a voter drive, they're not endorsing either candidate. In fact, it's silly to be so annoyed, especially since both candidates have a relatively similar position on the issue of a pathway to legalization for the undocumented."

If it's just a "voter" drive, then why are they singling out Hispanics? And some of the comments, including the SF ad, make it clear that amnesty is the hope/aim of those sponsoring it.

Posted by: Ali | July 8, 2008 4:25 PM

Why all the hatred? It's a voter drive, they're not endorsing either candidate. In fact, it's silly to be so annoyed, especially since both candidates have a relatively similar position on the issue of a pathway to legalization for the undocumented.

Posted by: AntiBVBL.net | July 8, 2008 3:34 PM

No wonder State Farm is so eager to go after Hispanics, legal or illegal. Take a look at this article.

http://www.businessweek.com/1999/99_45/b3654189.htm

This isn't the company I grew up with and have been a client of for more than 30 years.

Posted by: Ali | July 8, 2008 2:45 PM

There are some real sleezy American corporatations these pdays ushing for the subjugation of the English language in America as well as the end of "English" as a citizneship prerequisite, as it is now.

Boycott these scum companies like State Farm and General Electric. This nation was founded on the the English language and the liberal push for Publishing everything in two langauges on the tax payer nickel costs American 100's of billions of dollars each year.

NCLR knows full well of their anti-American, anti assimilation supremacist agenda. Who the hell do they think they are?

Posted by: Thom Jefferson | July 8, 2008 2:28 PM

Since Hispanics are still heavily concentrated in a few states, it's really not going to matter to the electoral college whether Barack Obama wins California by 1,000 Hispanic votes or 10,000. And if John McCain thinks he can outpromise Obama, he'd better think again. Both candidates are already showing shaky economic plans and neither can afford to promise Latinos or anyone else anything that affects the budget.

Posted by: Ali | July 8, 2008 2:16 PM

Oh--and this "coalition" is no more a legitimate "coalition" than that fighting the Iraq War. It's two organizations, a media conglomerate and a million bucks of legal residents premiums from State Farm Insurance. That's not a coalition, it's cover for a PR campaign.

Posted by: mclovin | July 8, 2008 2:07 PM

Saul --State Farm's Fernandez tries to blur the line between legal and illegal Hispanic immigrants with ads like this one:

"Every Hispanic family in the United States finds themselves at different points ...It doesn't matter at what point you find yourself here in the United States."

Well, to me and most other Americans it DAMN DOES Matter. Illegal aliens are not welcome.

Posted by: mclovin | July 8, 2008 2:00 PM

Get a clue wrote:"This article is about voter participation by US citizens - nothing else. Quit trying to twist the discussion toward illegal immigration.

The greater the number of US citizins involved in the democratic process the better for everyone.

The only enemies of democracy are those who would suppress participation."

If voter registration is so critical, then maybe State Farm should be doing a nationwide campaign at EVERYONE, not just Hispanics? In fact, as a long time customer, I'm going to write and suggest that.

Posted by: Ali | July 8, 2008 1:41 PM

mh wrote:"Comments about undocumented immigration are not relevant here, since the only people affected are already citizens and qualified to vote. It's been shown that fraudulent voting by undocumented immigrants is extremely uncommon, and there is no need to worry about it."

No, but attempts to register people to vote who are not qualified or who do not even exist are unfortunately not unheard of. For example, the recent effort by ACORN (Barack Obama was involved with this group though not this scam). They also tried to dump thousands of new registrations on the registration offices at the last minute, probably in hopes that they wouldn't get scrutinized.
So, they had better be very, very careful with this new voter registration campaign. Wouldn't want any "legal residents" who are not citizens to get the idea they can vote. They might end up getting deported.

Posted by: Ali | July 8, 2008 1:38 PM

Love reading all the crackers freeking out. Legal hispanics are armed with a vote. we can't wait for all the Jesse Helms to die out, gotta vote the KKK out of office.

Posted by: state farm gained a customer today | July 8, 2008 1:04 PM

Just because I watch Univision or listen to other Spanish-language news sources does not mean I am illegal or that I can't speak English. Likewise, my parents watch Univision but they are U.S. citizens who can and DO vote. Funny how people always say they are against illegals and not all Hispanics - but you wouldn't think it from the comments on here.

And for all those who are angry at State Farm for sponsoring this, there will be many more who will support them for doing so.

And to "mclovin":

Your argument is silly - how will State Farm "legitimize" illegal aliens through this voter drive? Or did you forget that only U.S. citizens can vote?

Posted by: Saul | July 8, 2008 12:54 PM

If you don't want amnesty to pass in the congress, vote conservatives into office, vote for those that will keep the libs in check...

Posted by: Dwight | July 8, 2008 12:14 PM

haha, what a bunch of fuggin' racist folks on here. pathetic.

Posted by: vmrg1974 | July 8, 2008 10:44 AM

This is ethno-centrism at its worst. An Hispanic vice-president using his company's funds--and legal customers' premiums--to legitimize illegal aliens.

The State Farm campaign completely ignores the problem with illegal aliens voting using stolen identification, etc. I look forward to REAL I.D., and more laws like Indiana's.

It's too bad State Farm isn't using its money to teach Hisipanics English.

Posted by: mclovin | July 8, 2008 10:14 AM

This is ethno-centrism at its worst. A Hispanic vice-president using his company's funds--and legal customers' premiums--to legitimize illegal aliens. I agree with another reader: sickening.

Posted by: mclovin | July 8, 2008 10:10 AM

MH writes: "Voter participation is a good thing, regardless of the voter's ethnicity. Doing focused campaigns is fine -- Now Is The Time does not suggest that anyone else *not* vote, only that more Anglos should do so."

I don't know MH, are you sure about that?

Posted by: LonewackoDotCom | July 8, 2008 12:19 AM

Voter participation is a good thing, regardless of the voter's ethnicity. Doing focused campaigns is fine -- Ya Es Hora does not suggest that anyone else *not* vote, only that more Latinos should do so.

Comments about undocumented immigration are not relevant here, since the only people affected are already citizens and qualified to vote. It's been shown that fraudulent voting by undocumented immigrants is extremely uncommon, and there is no need to worry about it.

As for our friend with the stuck shift key -- I support the right to free expression of even the most repugnant ideas. Incitement to violence, however, is another matter. I hope that the Post removes such comments.

Posted by: MH | July 7, 2008 11:57 PM

SHOOT TO KILL ON THE BORDER!!!!!
NO MORE WETBACKS NEEDED!!!!!
Posted by: | July 7, 2008 5:08 PM

++++++++++++

Former mayor (R) of San Diego, Roger Hedgecock, a convict and his Conservatives/GOP used to drive to the border and bang on drums, shine their headlights toward TJ, scream, cuss, with some brandishing knives and other objects.

And the GOP party pretends to wonder why it is about 98 percent Whites, of which 85 or so percent are appalachia type, y'know, people who swagger, when they walk, talk like actors like Ronald Reagan, Chuck Norris, John Wayne, Rambo, etc....

One of their hands holds a gun, the other a bible, they sometimes preach so loud, you could hardly hear when someone shoots into the air in such a frenzy crowd....

Posted by: Anonymous | July 7, 2008 11:37 PM

"Ya es Hora"? En Los Estados Unidos?
No es Engles! Porque?...EN Los Estados
Unidos? De que pais esta usted?

Posted by: Mark Tillman | July 7, 2008 5:49 PM

SHOOT TO KILL ON THE BORDER!!!!!

NO MORE WETBACKS NEEDED!!!!!

Posted by: Anonymous | July 7, 2008 5:08 PM

State Farm's racially-biased scheme will help the Dems, so Republicans - and anyone else who opposes racially-biased schemes - should find another insurance company.

More on State Farm's scheme here:

http://lonewacko.com/blog/archives/007775.html

Posted by: LonewackoDotCom | July 7, 2008 3:00 PM

Your insurance premiums hard at work....

Sickening.

Posted by: State Farm Lost A Customer Today | July 7, 2008 2:33 PM

about time.... do they realize that the repugs "want" to frog march everyone with even an accent to the Mexican border? Makes me want to take out a full page ad in a Hispanic Newspaper. The leader's are not telling the people what is brewing... kinda like the Jews prior to Hitler... so what's the big deal, so we have to all register and wear a stinking badge... what's the worst that could happen?

Posted by: angriestdogintheworld | July 7, 2008 2:03 PM

This article is about voter participation by US citizens - nothing else. Quit trying to twist the discussion toward illegal immigration.

The greater the number of US citizins involved in the democratic process the better for everyone.

The only enemies of democracy are those who would suppress participation.

Posted by: Get a clue | July 7, 2008 1:19 PM

s State Farm's Mike Fernandez saying that demands for enforcement of our immmigration laws are responsible for the "nasty debate" over this issue?

I would hope that he is not speaking for all Latinos here legally because if he is, then this attitude says a lot about Hispanics and their priorities that don't include respect for the rule of law and our sovereignty.

Dave Gorak
Executive Director
Midwest Coalition to Reduce Immigration
www.immigrationreform.org

Posted by: Dave Gorak | July 7, 2008 12:45 PM

Sen. McCain is so inept that a main part of his strategy was to champion amnesty.

Now he is losing the latino vote 65-30 and he is depressing his conservative base.

And he continues to play the immigration hand as if he is winning!

He is, simply put, a bad politician. Yeah, he was smartly opportunistic to leave the military, kick his ex-wife aside and through Cindy hook up in Arizona politics. But his time was 2000. He didn't seize the moment, and that time has passed.


As for immigration, I'm all for legal immigration. But we need to enforce the existing laws. It is only fair that the people who have waited patiently in their countries get work permits and rights before the people who jumped the fence.

And if we, the people, tell our elected officials that they need to reform immigration over the next 5 years, like welfare was reformed, or else, then it'll get done. No more drivers licenses. Fine employers. Make it progressively more punitive over 5 years and the problem will go away. And we will have immigrants who respect America and her laws. It's not that difficult a solution. But as most of our leaders have no common sense, because they were born into politics, we need to beat them about the proverbial head until it sinks in.

Latinos are nice people. Especially the legal ones that have taken the effort to *learn the language*.

End of rant,

PS Every time the word Latin or Hispanic appears it send a cold shiver down conservatives spines, and McCain loses.

And that's what the Republicans get for being racist for so long.

Posted by: JR, Boston | July 7, 2008 12:22 PM

Those who come to America through legal channels are welcome. But those who broke "THE PEOPLE'S LAW' have intentional violated their right to be here.

Federal Immigration and Nationality Act
Section 8 USC 1324(a)(1)(A)(iv)(b)(iii)

"Any person who ... encourages or induces an alien to ... reside ... knowing or in reckless disregard of the fact that such ... residence is ... in violation of law, shall be punished as provided ... for each alien in respect to whom such a violation occurs ... fined under title 18 ... imprisoned not more than 5 years, or both."

Section 274 felonies under the federal Immigration and Nationality Act, INA 274A(a)(1)(A):

A person (including a group of persons, business, organization, or local government) commits a federal felony when she or he:

* assists an alien s/he should reasonably know is illegally in the U.S. or who lacks employment authorization, by transporting, sheltering, or assisting him or her to obtain employment, or

* encourages that alien to remain in the U.S. by referring him or her to an employer or by acting as employer or agent for an employer in any way, or

* knowingly assists illegal aliens due to personal convictions.

I think (ICE) has revised the amount of the fine, so the Mayor Newson and his retinue, should be arrested and go before a federal district judge for sentencing. Then again, Los Angeles is a nemesis along with all the other 'SANCTUARY States or communities

Today! Now! We need the Federal SAVE ACT (H.R.4088), which the Democrats are refusing to co-author. If we don't get this law through Congress, we will be facing another AMNESTY. That means more taxes for citizens to pay, to supplement the low wage income of lawbreakers, that parasite business ignore.

After the first AMNESTY given by Obama or McCain, millions more will sweep across our perforated border, then more waves of poverty stricken people will be paying for.

Ice has a free tip-line: 1-866-DHS-2ICE for intelligence to locate illegal aliens, or predatory businesses that employ them.

Sign up for free at www.numbersusa.com and stop the next AMNESTY.

DON'T BLAME THE MILLIONS OF ILLEGAL ALIENS SQUATTING HERE, THE PREDATORY BUSINESSES ARE THE ONES WHO ATTRACT THEM!

Posted by: Brittanicus | July 7, 2008 11:57 AM

Better to spend the money on English lessons. This is the United States, not Mexico or Guatemala. Let's hear it for English as the ONLY language. If the Hispanic peoples worked as hard on learning English as they do on they day and night jobs, they would pick it up in weeks, not years!

Posted by: Daddio on the Paddio | July 7, 2008 11:46 AM

Good!! The more voters the better. People have to take time to become more involved in the things that effect them.

On a side note: Should the President of the USA be computer literate?

http://tpzoo.wordpress.com/2008/07/07/should-the-potus-be-computer-literate/

Posted by: MsJoanne | July 7, 2008 11:31 AM

The comments to this entry are closed.

 
 

© 2009 The Washington Post Company