'Hope' Ad Hits MTV and Comedy Central
By Ed O'Keefe
MoveOn.org has purchased ad time on two cable networks popular with younger viewers -- and voters -- to air a spot in support of Sen. Barack Obama. The 30-second message, originally produced for a MoveOn.org contest, will air on Comedy Central and MTV this week.
"It Could Happen to You" features Rider Strong, formerly of ABC's long-running Friday night "TGIF" hit "Boy Meets World," and Amber Benson, a former star of "Buffy the Vampire Slayer." The ad jumps between the two stars and several other young people in what first appears to be an ad promoting safe sex or drug prevention.
"I never thought it would happen to me," says one young man.
"I've been living with it for awhile," a woman says.
"I got it from her," Strong says.
"I mean, this could happen to anybody," says another man.
"I have hope," a third guy states.
The ad was voted "Funniest" by a team of MoveOn celebrity judges in mid-May. The contest's winning submission aired that month on cable networks and broadcast stations in Colorado, Ohio and Wisconsin.
MoveOn intends to spend $150,000 to air the ad this week on the cable channels.
The buys comes partly in response to a Let Freedom Ring message that last week became the first national political ad to air on MTV. MoveOn believes its spot will be the first national political ad to air on Comedy Central.
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