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McCain Campaigns Against '60s in New Spot

By Ed O'Keefe
John McCain's latest ad makes subtle suggestions that Barack Obama's rhetoric does not qualify him to serve as president. It also reminds baby boomers that while they may have participated in the excesses of the late 1960s, he was serving time in a North Vietnamese prison camp.

The 60-second message, "Love" will be cycled into the campaign's national ad buy, airing on national cable networks and on broadcast stations in Colorado, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Pennsylvania, Washington, D.C.(in order to reach voters in Northern Virginia) and Wisconsin, according to a campaign source.

"It was a time of uncertainty, hope and change. The 'Summer Of Love,'" the ad's announcer says. "Half a world away, another kind of love -- of country. John McCain: Shot down. Bayoneted. Tortured. Offered early release, he said, 'No.'"

"John McCain doesn't always tell us what we 'hope' to hear," the announcer later says. "Beautiful words cannot make our lives better. But a man who has always put his country and her people before self, before politics, can. Don't 'hope' for a better life. Vote for one."

While this message delivers a serious reminder of McCain's military service, it also returns to the theme of a more light-hearted ad that he aired in New Hampshire last fall, which featured footage from a Fox News debate during which he said he did not attend Woodstock because "I was tied up at the time." McCain has also aired other messages that use photos and footage of his years as a POW.

By Web Politics Editor  |  July 8, 2008; 12:45 PM ET
Categories:  Channel 08  
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