The Green Zone
ActBlue Collects $42 Million for Democrats
By Matthew Mosk
Need any more evidence which political party has mastered the art of online fundraising?
Take a look at the left-leaning fundraising web site ActBlue.com, which has collected $42.1 million for Democrats in the 2008 campaigns even before the party's convention, according to spokesperson Marissa Doran.
ActBlue has been working on the formula for Internet fundraising for several cycles now, and several candidates have set up shop on the site. Most notably, one-time presidential candidate John Edwards used ActBlue as his online fundraising vehicle. (He raised $4.3 million there, though he discovered after it was too late that the Federal Election Commission would not provide matching funds for the money he raised there.) Sen. Barbara Boxer has raised nearly $1 million for her leadership committee on the site. And blogs such as MyDD and Daily Kos have used the site to direct contributions of more than $1.5 million to their favored candidates.
Republicans have tinkered with a counterpart to ActBlue, but have yet to find much success. Among the earliest of these projects, ABC PAC, has reported raising $41,000 for the 2008 cycle, according to the Center for Responsive Politics. Another attempt, which has been more active, has been on a website called Slatecard.com. That effort has brought in $467,000 for Republican candidates since 2007.
But the difference in scale is dramatic. Slatecard says it has seen 7,047 donations so far, while ActBlue has taken in contributions from 418,000 people since it originated in 2004. Total donations to the Democratic site since its inception topped $60 million this week.
Posted at 12:30 PM ET on Aug 19, 2008
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