McCain Calls Obama 'Risky' in Spanish
By Ed O'Keefe
As an RNC unit questions Barack Obama's ability to handle a crisis, the McCain campaign will call the Democratic candidate "risky" in a new Spanish-language television commercial. The message focuses on Obama's tax proposals and will air in the four states where Latino votes matter most: Colorado, Florida, Nevada and New Mexico.
"Experts predict that Obama and congressional liberals' new taxes and health-care mandate will kill jobs," the ad's announcer says in Spanish. "If you own a small business or work for one, you know that more taxes means less jobs, less money in our pockets, and less opportunities. Who's going to hire with so many taxes? Obama and congressional liberals: Too risky for jobs and small business."
McCain's recent English-language ads have delivered similar arguments, but targeting Hispanic small-business owners is savvy microtargeting move: projections suggest that 2.2 million Hispanic-owned businesses will earn $388.7 billion in revenues this year, with big increases expected by 2012. The message might also resonate because so many Hispanics work for small businesses, especially in the service industry.
Obama's most recent Spanish language advertising also focused on taxes.
In response to the McCain spot, Obama campaign spokesman Federico de Jesus said "This new attack ad joins the long list of falsehoods and distortions that the American people resoundingly reject. Barack Obama will cut taxes for 95 percent of Americans and will actually give tax credits to small businesses that create jobs here in America."
Posted at 3:50 PM ET on Oct 16, 2008
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