Obama Continues On-Air Latino Outreach
By Ed O'Keefe
The Obama campaign continues its recent radio and television ad campaigns in several states where it believes Latino voters could help secure a Democratic victory. The new messages focus on early voting, education and health care.
"Oportunidad" or "Opportunity" is a positive television spot about Obama's college education plans that will air in Colorado, Florida, Nevada and New Mexico:
"The cost of a college education is a real worry for many families. But under the Obama Plan a student can earn the first $4,000 of tuition through community service. Putting a college education within everyone's reach. And the Obama Plan offers scholarships to recruit more teachers to make sure our children are ready prepared. With Obama and the Democrats, a new opportunity."
The campaign's new radio ad stars a man and woman upset with the McCain campaign's attack ads and discussing Obama's "specific" plans for health care coverage and tax cuts.
"My neighbor -- who has 2 kids -- lost her job and her health insurance last week," the woman in the ad says. "And her husband, who works in construction, is about to lose his. I don't want to hear any more attacks. I want to know what the candidates will do for us."
This ad will air on Spanish radio stations in Colorado, Indiana, Michigan, Nevada, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia and Northern Florida. A different version will air in South Florida.
In Colorado, the campaign will also air a bilingual radio ad on English and Spanish radio stations that stars Sen. Ken Salazar (D) encouraging early voting:
"My parents raised eight kids on a ranch," Salazar says. "We were poor, with no electricity and no telephone, but all of us became first generation college graduates. Like my parents, we all will do anything for our families. And you can do something for your family right now: vote."
"¿Qué esperas?" or, "What are you waiting for?" Salazar asks. " Después de ocho años de George Bush," or, after eight years of George Bush, "we can't afford more of the same."
In addition to targeting Latinos in the "big four" Latino states of Colorado, Florida, Nevada and New Mexico, the Obama campaign believes targeting small pockets of Latino voters in Midwestern and Southern states could help tip the scales in those states.
Posted at 9:40 AM ET on Oct 22, 2008
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