Obama's 30-Minute Program Will Also Air on Univision
Updated 5:33 p.m.
By Ed O'Keefe
The Barack Obama campaign will air a Spanish-language version of its 30-minute infomercial on Wednesday night on Univision, the highest-rated Spanish language television network.
"Barack Obama: Historias Americanas," or "Barack Obama: American Stories," will air at 8 p.m. Eastern and Pacific time (7 p.m. Central and Mountain time), the same time the English-language version airs on CBS, Fox and NBC. Democratic Miami Mayor Manny Diaz announced the arrangement during a conference call with reporters.
"The ad is going to highlight real American stories from across the nation," Diaz said. "This ad buy is historical. The fact that it will air on Univision is testament that to the campaign's outreach to the Hispanic community."
Univision is the highest-rated Spanish-language national television network and occasionally performs better during certain time periods with the advertiser-friendly 18-49 year-old demographic than its English-language competitors.
The campaign also announced that it will continue to air three Spanish-language ads through Election Day: An ad about the senator's education proposals called "Oportunidad" that is already on the air, another ad called "Por Encima," which delivers Obama's "closing arguments" and desire to "rise above" attacks made by Republicans and the McCain campaign, and a two-minute direct-to-camera message delivered by Obama in Spanish only, a first for any presidential candidate.
That ad, "Sueno Americano" or "American Dream," will air in Colorado, Florida, Nevada, New Mexico and Virginia, the first time the campaign will air Spanish-language television advertising aimed at Old Dominion Latinos. The ads will air in the Washington, D.C. market, which includes Northern Virginia.
In response to the direct-to-camera ad, the McCain campaign issued a statement by Sen. Mel Martinez (R-Fla.): "This election is about more than beautiful words, it's about who decides how your money is spent, who chooses your doctor, and our standing around the world." Earlier in the day on Fox News, Martinez suggested that McCain continues to have strong support among Latinos in Florida. "The recent polls that I've seen show a majority of Florida Hispanics voting for McCain, which I think is a good sign," he said.
This item has been corrected. It originally reported that Obama's half-hour infomercial would air on Univision half an hour before airing on English-language stations.
Posted at 3:03 PM ET on Oct 27, 2008
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