Axelrod: Obama TV Show to Focus on 'Where He Wants to Lead'
By Robert Barnes
NORFOLK -- Barack Obama's 30-minute informercial airing Wednesday night will feature vignettes of people and families whom Obama has met during his nearly two-year campaign, and it will include a live component from a campaign rally in Florida, campaign sources said tonight.
"Barack Obama: American Stories" is the name of the unusual telecast that will air on network television and some cable stations. It comes on a busy day, as Obama also is set to appear on "The Daily Show With Jon Stewart" and to cap the night with another rally, in Orlando, with former President Bill Clinton, timed to make the late-night news broadcasts in the Eastern and Central time zones.
Obama's show will air at 8 p.m. Eastern and Pacific time (7 p.m. Central and Mountain time) on CBS, Fox and NBC as well as cable networks such as BET and MSNBC. He will also air a Spanish-language version of the program on Univision, the highest-rated Spanish-language network.
Obama has said in local television interviews that family stories will be featured, and Miami Mayor Manny Diaz (D) told reporters that the show "is going to highlight real American stories from across the nation."
Obama senior adviser David Axelrod did not want to discuss specifics about the broadcast, but said that there is "so much clutter on the air" that doing something novel "gives us a better chance to be heard."
"He'll be able to give greater details about where he wants to lead," Axelrod said.
The show will offer "one more chance to be heard" as voters make up their minds, which is likely to happen before the weekend, he said. Obama is also scheduled to begin airing two-minute commercials on the economy, another chance to reach out to voters in slightly greater detail than typical political ads offer.
Posted at 9:54 PM ET on Oct 28, 2008
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