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McCain Calls Obama 'Risky' in Spanish

By Ed O'Keefe
As an RNC unit questions Barack Obama's ability to handle a crisis, the McCain campaign will call the Democratic candidate "risky" in a new Spanish-language television commercial. The message focuses on Obama's tax proposals and will air in the four states where Latino votes matter most: Colorado, Florida, Nevada and New Mexico.

"Experts predict that Obama and congressional liberals' new taxes and health-care mandate will kill jobs," the ad's announcer says in Spanish. "If you own a small business or work for one, you know that more taxes means less jobs, less money in our pockets, and less opportunities. Who's going to hire with so many taxes? Obama and congressional liberals: Too risky for jobs and small business."

McCain's recent English-language ads have delivered similar arguments, but targeting Hispanic small-business owners is savvy microtargeting move: projections suggest that 2.2 million Hispanic-owned businesses will earn $388.7 billion in revenues this year, with big increases expected by 2012. The message might also resonate because so many Hispanics work for small businesses, especially in the service industry.

Obama's most recent Spanish language advertising also focused on taxes.

In response to the McCain spot, Obama campaign spokesman Federico de Jesus said "This new attack ad joins the long list of falsehoods and distortions that the American people resoundingly reject. Barack Obama will cut taxes for 95 percent of Americans and will actually give tax credits to small businesses that create jobs here in America."

By Web Politics Editor  |  October 16, 2008; 3:50 PM ET
Categories:  Barack Obama , Channel 08 , John McCain  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: McCain Takes a Copter to Letterman
Next: McCain Makes the Economy Job One


tncdel contends that "This is a damn shame when candidates have to use ads in foreign languages to target those too lazy to learn English. If English was made a requirement for citizenship, and if our immigration laws were enforced, then there'd be no need for ads in anything but English."

Not so, del. Millions of people who DO speak English are, nevertheless, more comfortable, and more fluent, in Spanish (or Hmong, or Italian, or Russian, etc).

Ads in other languages are useful and appropriate for all those people, and airing them shows respect. English-speakers who find them DISrespectful are not being reasonable... many ads target specific audiences, but an ad intended to be persuasive to, say, plumbers and other blue-collar workers, is not criticized by other groups as an intentional insult to them... so why the double standard about language?

Posted by: Iconoblaster | October 17, 2008 1:47 PM | Report abuse

This is a damn shame when candidates have to use ads in foreign languages to target those too lazy to learn English.

If English was made a requirement for citizenship,

and if our immigration laws were enforced,

then there'd be no need for ads in anything but English.

Tell me how LEGITIMATE business owners here LEGALLY would not understand English.

And, sad to say, Obama is even more pro-illegals than is McCain.

Both are lousy choices, but Obama's the worse of the two.

What we need is a president who will get rid of the illegals. Not cater to them.

Posted by: tncdel | October 17, 2008 11:35 AM | Report abuse

McCain and company are pathetic. His "Country First" is a joke. He has sold his soul to run for the WH. Is this a man of integrity? I think not. claudiatucsonaz

Posted by: claudiam1 | October 17, 2008 10:50 AM | Report abuse

Senator Obama should foucs on the "issues" instead of personally attacking Senator McCain. The more he talks about old, irrelevant stories, the more he will be entangled with his new-and-current scandals.

Posted by: Premier | October 17, 2008 8:40 AM | Report abuse

Jake_D spewed:"[some idiotic spew]"

Actually, you forgot he's half white so I think half the money will go to whites too.

I think he's half martian too.
Oh yeah! I think he's half penguin too (ever see him in tuxedo?).
And half grapefruit and half meatball and half hacky-sack.

At least he ain't Republican, and that's all that counts!

Posted by: thenotoriousflavio | October 17, 2008 8:30 AM | Report abuse

cant you people see that obama hates america? if he gets elected president, he will take all the money from the goof white folks and give it to the black folks. Are you that blind to not see that???

Posted by: Jake_D | October 17, 2008 6:30 AM | Report abuse

Must watch this video, McCain has some issues during the debate. What we didnt know. Watch complete 2 min video.

Did Mike Huckabee SAY its Over for McCain?

Posted by: pastor123 | October 17, 2008 6:14 AM | Report abuse

It seems like the media / youtube age has been owned by the liberal illuminati. All the famous actors and musicians have jumped on the liberal side and supported their candidate through media coverage. I'm younger-ish (in my 20's) and most of the youtube media aged bliz has come at me and my friends by way of the left, at least that's how i've felt and it's always made me suspicious. I'm sure the more conservative side has brought their fair share of this media hype as well but it still surprises me a bit when i run across the conservative youtube propaganda.

But i'm not sure this particular add is racist like some are saying. It does seem to mix idea when it comes to the "risky candidate" since that seems to be a card McCain has wanted for himself.

Posted by: roadwarrior99 | October 16, 2008 11:13 PM | Report abuse

Posted by: Snakeheader | October 16, 2008 11:02 PM | Report abuse


I thought he was a RISK TAKER.

I know McCain is a gambler.

I think I'll follow in MCCAIN's footsteps and put my bet on OBAMA!

Posted by: thenotoriousflavio | October 16, 2008 10:04 PM | Report abuse

McCain is supposed to be more 'savy' in terms of America's international politics. Why is that, according to numerous surveys, the world leaders and European community in particular, are more comfortable dealing with Obama ? Refer De Spiegel, for instance.

As for Dr Strangelove Palin and husband, words can not describe their opinion. "bomb, baby, bomb" or "nuke, baby,nuke" does not go well in the vicinity of Europe or perhaps even Israel. Chernobyl's fallout affected people as far as the scandinavia. Imagine several nuclear bomb in the middle East.

Posted by: nagamas1 | October 16, 2008 7:46 PM | Report abuse

McCain should have said this to Obama's face last night - in Spanish!

Posted by: parkerfl1 | October 16, 2008 5:25 PM | Report abuse

I'm not surprised that Grampy McCrankypants is getting his butt kicked in this election because I'm still trying to figure out what the McCain campaign message is, other than?:
"Don't vote for the scary black guy"

Posted by: DrainYou | October 16, 2008 5:13 PM | Report abuse

i cum to merica not long so ago,
my cinco babies now are older
and they olderst two got to
go to college, just so the social
worker says to be chance
at merican dream.
i feel sorry for family still
in country
i write
cum to merica
everything good
not moeny need iether!
cum quik

Posted by: USA3 | October 16, 2008 4:42 PM | Report abuse

I does not matter whetherSenator McCain speaks in English or Spanish. Reactions to last night's debate show that he fails to tag Senator Obama as risky and suspect.
As attack-dog, McCain has a tired, old bark. For more, read:

Posted by: bn1123 | October 16, 2008 4:30 PM | Report abuse

McCain's use of sarcasm to dismiss Obama proves a greater risk. Imagine McCain sitting at the table in a G8 summit, rolling his eyes, throwing up his arms, and dismissing world leaders with jabs of sarcasm. McCain is toxic. .................

Posted by: glclark4750 | October 16, 2008 4:23 PM | Report abuse

Given his temper and temperament more generally, McCain appears to be the more risky choice.

Posted by: FirstMouse1 | October 16, 2008 4:15 PM | Report abuse

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