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Obama Reaches Out to Smaller Latino Communities

By Ed O'Keefe
The Obama campaign launched new Spanish-language advertising today, shifting from immigration, its recent topic of choice, to health care and taxes, and intensifying its bid to win Latino voters in the South, Midwest and Mid-Atlantic.

A new television ad will air in the "big four" Latino states of Colorado, Nevada, New Mexico and Florida. The new radio spot will air in those states and also, in a first for an Obama Spanish radio commercial, in Indiana, Michigan, North Carolina, Pennsylvania and Wisconsin -- a significant expansion of the campaign's Latino voter strategy following months of outreach in those states.

"On taxes, who's on your side?" asks the "Impeustos" TV ad. "John McCain pledges hundreds of billions in corporate tax breaks. Billions for oil companies. But for 100 million households -- nothing. And McCain's health plan will tax benefits for the first time ever. Barack Obama. No tax hikes on any families earning less than a quarter million dollars."

The radio spot asserts: "The tax credit McCain promises will go straight to the pockets of insurance companies. These are the facts about his plan that John McCain and the Republicans want to hide from the public. But, with Barack Obama, taxes will be cut for 95 percent of the county's working families. Period. Not one penny more of taxes for any family earning less than a quarter million dollars."

The radio ad will air in Colorado, Indiana, Michigan, Nevada, New Mexico, North Carolina, Pennsylvania, Virginia and Wisconsin.

The campaign has aired similar health care and tax ads in English recently, arguing that McCain's tax and health care plans will not benefit middle class families.

While the importance of the Latino vote is obvious in Colorado, Florida, Nevada and New Mexico, Latinos have been less of an electoral force in Indiana, Michigan, North Carolina, Pennsylvania and Wisconsin.

"In the home stretch, as things get tighter in places like Indiana, the Hispanic community will play a key role and could actually tip the election if the race is decided by a couple of percentage points," explained Obama campaign spokesman Federico de Jesus. "While they don't have the large percentage like Nevada or Colorado, they could help tip the results in our favor."

That's why the Obama campaign and DNC plan to spend at least $20 million on Latino voter recruitment, registration, staffing and advertising through Election Day. The Obama campaign hired veteran Latino activists to work in New Mexico, Nevada, Colorado and Florida and has held several bilingual or Spanish-only Camp Obama training sessions for staffers and volunteers. The decision to start advertising beyond the "big four" demonstrates that registration and recruitment efforts have worked and the campaign feels advertising could help seal the deal, said de Jesus.

"I've got any resource and every resource I've needed to get the job done," said Obama Latino vote director Temo Figueroa, whose job it is to attract the small but potentially significant pockets of Latino voters in places like Gary, Indiana, Indianapolis and Milwaukee. Figueroa has helped organize several Latino-themed rallies with Latino politicians and celebrities in non-"big four" states: Gov. Bill Richardson (D-N.M.) hosted a Latino voter event in Wisconsin, Rosie Perez went to Ohio and George Lopez hosted an event in Northern Virginia last Saturday.

Up until now, Spanish-language advertising by the Obama and McCain campaigns has centered on which candidate has an immigration record more favorable to Latino voters.

The Obama campaign expects to keeps its focus on the economy going forward.

By Web Politics Editor  |  October 9, 2008; 6:31 PM ET
Categories:  Barack Obama , Channel 08  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Obama Ad Questions McCain Mortgage Plan
Next: A Gambling Man, But No Winnings to Declare


Watch McCain Drop the F- Bomb, The F- Word over and over to a reporter. I think he is losing it.

See Obama Call out McCain,

Posted by: pastor123 | October 10, 2008 7:06 AM | Report abuse

You'll never see McCain reaching out to anybody but rich white people.
Thank God we have someone who looks beyond race.
Vote Obama/Biden

Posted by: tommyd60 | October 10, 2008 12:38 AM | Report abuse

The Big Four "Latino States" of New Mexico, Colorado, Nevada, and Floriduh?!

Golly, I guess Tejas, California, y Aridzona;

have already been victims of Re-conquista!

La Invasora! La-Raza's dream come true! Aided by Sell-outs like Bushie, Reid, Pelosi, Kennedy, Barry O'Bomba-Nation, and even Juan McAmnesty!

Yeah. Living in Tejas does now seem like Mexico! :-(

Posted by: SAINT---The | October 9, 2008 10:06 PM | Report abuse

I give it two weeks before Obama campaign implodes! Yes, you read it correctly. The present economic crisis has turned into a full blown recession. There will be massive financial losses across the board with the broken government guaranteeing phantom credit so the businesses can continue its activities. Meantime, what has Obama/Biden campaign done? Sen. Obama has upped his anti-Bush rhetoric, despite the fact that he supported the Bush’s bailout plan. During his two presidential debates Sen. Obama has repeated his slogans from the campaign without offering any plan of action. Somebody should tell Sen. Obama that the USA is in a historic financial and economic crisis that will get worse before it gets relatively better. Sen. McCain has offered a bailout of foreclosed homeowners with government guaranteeing mortgage buy outs. Sen. Obama response two days later is to ridicule the plan laying blame on the Wall Street. Somebody should tell Mr. Obama that it was two weeks ago that we blamed the Wall Street. Now we are scrambling to rescue everybody else before we all go under. What are Sen. Obama’s plans for this weekend? He has plans to have two day fundraising bacchanalia in Chicago led by Ms. Oprah where the entrance ticket is sold for over $30K (thousand). It is distasteful in a present economic environment when millions of Americans are losing houses, losing jobs; many more millions are threatened by the recession. My question is who those people are paying for these tickets. Is this the middle class that Sen. Obama has been talking about during his campaign? I am sorry, but I have not seen more disconnected politician from reality than Sen. Obama. I have to add to it the Democrat-led Congress that betrayed our confidence in its ability to deal with any sort of crisis. Our tragedy is that it is unable to even admit to its impotency and its role in the present crisis. I am asking all voters in the USA to vote all these who betrayed our trust out of offices on November 4th. We need a steady and experience leadership that will put the country first before its own selfishness.

Posted by: Wiel | October 9, 2008 9:41 PM | Report abuse

McCain's moral cowardice has been one of the subtexts of this campaign ever since he wound up the nomination and turned his attention to Barack Obama. But I did not realize it would reveal itself in such a physical dimension and that McCain would be so desperate as to act like it really means anything (it doesn't and McCain knows it).

The tell came this week as McCain unearthed the Ayers story which, for whatever its merits, was fully aired months ago and has no clear relation to the particulars of October other than McCain's collapsing poll numbers. He's on it. Palin's on it. He's releasing slashing new TV ads like this one. Both of them are ginning their crowds up into spiraling gyres of right-wing delirium -- a ready-made Lord of the Flies (and let's admit that's a gentle allusion, given the tone of these barnburners) if Obama happened into one of the auditoriums at the wrong moment.

McCain even swaggered on for a couple days about how he was going to 'take the gloves off' when he met up with Obama in Nashville. But when the two of them were there in each others physical presence ... nothing. By a myriad of gestures and reactions Obama owned him.

Nor is it a matter of shifting off the tactics, because as soon as McCain made his hasty retreat from the stage at Debate #2 he was right back at it. In every other aspect of life, high and low, refined and unlovely, we have a word for that kind of behavior: cowardice.

And now Obama can taunt McCain with that very cowardice, his inability to just say it to his face. And if my take on the inner workings of McCain's mind at the moment is right that should simply unhinge him even more.

Posted by: DrainYou | October 9, 2008 6:46 PM | Report abuse

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