Plouffe's List and Selling the Stimulus
By Ben Pershing
We're now two weeks into the Obama administration, and two major storylines of his first days -- one policy, one political -- have begun to converge.
Story one: President Obama is in the midst of selling his economic stimulus package to reluctant Republicans, and will follow that by unveiling a new financial rescue plan to a public already tired of bailouts. Story two: Obama is building an unprecedented parallel campaign organization with 13 million email addresses and the power to mount a massive external lobbying offensive.
It is David Plouffe, subject of a new Esquire profile, who assembled and controls the email list, which the magazine calls, disturbingly, "a fulsome pulsing beast" that can be unleashed rapidly. But to what end? The back-to-back fights over the stimulus and the bailout provide the perfect opportunity for Obama and Plouffe to deploy the organization for the first time.
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