The Trail: A Daily Diary of Campaign 2008


The Rundown

Managing the Obama Family Message

By Ben Pershing
Does President Obama use news and images of his family for political advantage? Sometimes yes and sometimes no, according to two lengthy stories on the topic released in the last 24 hours.

The Los Angeles Times writes that the "glimpses into the Obama household" that we've been given -- on the puppy, the girls' eating habits, and more -- "are far from spontaneous. Instead, they are part of a careful strategy that has helped bolster the new president's popularity and political clout." By doling out information to US Weekly and shows like "Extra," the Obamas are able to reach a different audience and ensure soft treatment. The effort, according to the LAT, is largely coordinated by Michelle Obama's office.

On that point, the First Lady's control of the message, Richard Wolffe agrees in his piece in The Daily Beast. But Wolffe also portrays the dispensation of information on the first family as less deliberate, at least in some cases. In particular, he writes that the precious moment when the whole family got together on the White House lawn to frolic with Bo the puppy was largely unplanned. And he says that Obama was particularly upset last July, when Sasha and Malia became the focus of an interview with Access Hollywood.

Continue reading at Political Browser »

Posted at 4:45 PM ET on Apr 20, 2009  | Category:  The Rundown
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Now whats new about what President Obama does, if indeed he manages how he shares 'his message' to the public?

Is there a 'living' politician anywhere that shys away from that--shaping the message?

Quite frankly once you are in the public's 'eye/scrutiny as all professional politicians are, they had better 'manage' what is said, or be destroyed by those who seek to filter their messages.

On this-- 'much ado about nothing.'

Now that he's back from a long trip, given the "rules" of the game, its time for him to jump on his golf cart and take a break. In this climate he could just receive D-merits for working too hard. Mr. President mark my words!

Posted by: Victoria5 | April 21, 2009 12:58 AM

Who cares?!

Posted by: JakeD | April 20, 2009 4:49 PM

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