Obama vs Cheney: A (Polling) Mismatch from the Start
By Chris Cillizza
The dueling speeches by President Obama and former vice president Dick Cheney are being cast as a showdown over national security but the tit for tat is a mismatch from the start.
Here are the last four personal favorability ratings for Obama: 56 percent, 68 percent 60 percent and 58 percent.
Here are the last four personal favorability ratings for Cheney: 37 percent, 18 percent, 19 percent and 30 percent.
What these numbers show clearly is that the American public is far more favorably inclined to listen to what the president has to say than they are to hear Cheney out.
Message matters in politics but only if the messenger is credible. In the context of a campaign, a negative attack only works when the person making the attack is trusted and believable.
Posted at 11:00 AM ET on May 21, 2009
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