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Organizing for America expanding, hiring e-mail campaigners

Updated 7:55 p.m.
By Garance Franke-Ruta
Enjoy all that e-mail you get from Organizing for America? Well, get ready to get more.

The successor to President Obama's campaign group, now a project of the Democratic National Committee, is expanding its online outreach efforts, according to a Democratic official and an advertisement posted on the jobs board at

The notice, posted more than a week ago, seeks full-time "Email campaigners" based in Washington, D.C.; the campaigners will be "responsible for planning, writing, and executing grassroots campaigns to advance the President's agenda for change."

"Campaigns will primarily be driven through email and web tools and use fundraising, citizen advocacy, and local organizing to achieve our goals," the ad said.

The move appears to be part of a broader effort by the White House and Democrats to ramp up messaging efforts.

Job qualifications include writing that is "strong, sharp, and personable"; "Passionate about engaging millions of Americans in advancing President Obama's agenda and changing the country; and "Familiarity with HTML and/or online organizing platforms."

The group is also hiring a "social networks manager," according to, "responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks (such as Facebook, Twitter and MySpace accounts, etc.) ."

By Garance Franke-Ruta  |  February 12, 2010; 3:20 PM ET
Categories:  44 The Obama Presidency  
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Organizing for America is a branch of the DNC and is the post-campaign version of Obama for America (the campaign organization). I'm glad it's stepping up its game, but disappointed to see the apparent "top-down" style of hiring these people to send out e-mails and messages.

The strength of the was that its use as a social media site to bring grassroots volunteers together, give us a voice, empower us with tools like ways to set up meetings, sign up volunteers in our community, raise money, and so on. A top-down message is the opposite of that.

If this is reported correctly (and reporting on online initiatives VERY often is not), it's like they are going back from Web 2.0 to Web 1.0. I find that hard to believe.

Posted by: fairfaxvoter | February 12, 2010 6:27 PM | Report abuse

I'm all for organizing For America expanding but not to push Obama's agenda!

Posted by: warhawk911 | February 12, 2010 3:26 PM | Report abuse

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