Ad of the Day: Meet the GOP's 'young guns'
By Emi Kolawole
This advertisement, funded by Republican House whip Eric Cantor's (R-Va.) political action committee (ERICPAC), isn't the traditional political ad. It's promoting not only the Republican party's field of 2010 candidates but also a new book by Cantor and two other members of Congress.
The video resembles a traditional movie trailer, with soaring, heroic score, dramatic graphics and a voice-of-God narrator who intones, "America is at a crossroads, and Washington remains out of touch." The point is underscored with news video recordings, including U.S. House Speaker Nancy Pelosi (D-Calif.) announcing passage of the health care reform bill and video from the angry town halls of 2008.
"There is a better way," says the announcer. "A new team is ready to bring America back." Cue the shots of Cantor and Reps. Kevin McCarthy (R-Calif.) and Paul Ryan (R-Wisc.). "Together they are ready to make history. Together they are the young guns: innovative, energetic, forging new solutions." The ad goes on to tie the three lawmakers with "commonsense conservative candidates from across the country," saying that a book authored by the trio (and also called "Young Guns") "will outline the vision to restore America's prosperity."
The ad is associated with a Web site controlled by the National Republican Congressional Committee (NRCC), and a Web page on book publisher Simon & Schuster's site, where copies can be pre-ordered for $15.
The ad-as-movie-trailer approach is not new. The Republican Governors Association produced this ad last month, even showing an MPAA-like, green rating placard at the beginning:
And the book-advertisement-as-movie-trailer has also been done before, as in this ad for "Cirque du Salahi" by Diane Diamond:
August 31, 2010; 3:01 PM ET
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