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Ad of the Day: Meet the GOP's 'young guns'

By Emi Kolawole
This advertisement, funded by Republican House whip Eric Cantor's (R-Va.) political action committee (ERICPAC), isn't the traditional political ad. It's promoting not only the Republican party's field of 2010 candidates but also a new book by Cantor and two other members of Congress.

The video resembles a traditional movie trailer, with soaring, heroic score, dramatic graphics and a voice-of-God narrator who intones, "America is at a crossroads, and Washington remains out of touch." The point is underscored with news video recordings, including U.S. House Speaker Nancy Pelosi (D-Calif.) announcing passage of the health care reform bill and video from the angry town halls of 2008.

"There is a better way," says the announcer. "A new team is ready to bring America back." Cue the shots of Cantor and Reps. Kevin McCarthy (R-Calif.) and Paul Ryan (R-Wisc.). "Together they are ready to make history. Together they are the young guns: innovative, energetic, forging new solutions." The ad goes on to tie the three lawmakers with "commonsense conservative candidates from across the country," saying that a book authored by the trio (and also called "Young Guns") "will outline the vision to restore America's prosperity."

The ad is associated with a Web site controlled by the National Republican Congressional Committee (NRCC), and a Web page on book publisher Simon & Schuster's site, where copies can be pre-ordered for $15.

The ad-as-movie-trailer approach is not new. The Republican Governors Association produced this ad last month, even showing an MPAA-like, green rating placard at the beginning:

14 Weeks from Republican Governors Association on Vimeo.

And the book-advertisement-as-movie-trailer has also been done before, as in this ad for "Cirque du Salahi" by Diane Diamond:

More:

Capehart: 'The Young Guns' who hope to Gallup into leadership
The Fix: Republicans take 10-point generic ballot lead (and what it means)

By Emi Kolawole  |  August 31, 2010; 3:01 PM ET
Categories:  44 The Obama Presidency  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati   Google Buzz   Previous: Meghan McCain breaks silence on Sarah Palin
Next: President Obama's Oval Office address on Iraq

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Posted by: itkonlyyou259 | September 1, 2010 8:27 AM | Report abuse

ATTENTION!! The nation struggles to rebuild a collapsed economy and its going to continue because our Politicians our going to keep sending our HARD working tax Dollars over Seas to Iraq and Afghanistan and other country s to rebuild their Economy! Just the way its going to be for a long time!
We Together need to Help each-other here in the U.S.A one by one to get out of this rut were in!!

- EnergyDrinkPayDay.com

Posted by: EnergyDrinkPayDaycom | September 1, 2010 1:28 AM | Report abuse

The Young Guns looks more like elementary school recess. We could look forward to more 14-page Cantor federal budgets with no numbers, a Ryan health care policy controlled by the insurance industry, and oil-industry written McCarthy policy relating to energy.

Posted by: TheCentrist1 | August 31, 2010 9:15 PM | Report abuse

Interesting. I do not consider myself an expert on effectiveness, but considering the leftist protest posts, I can only assume it is serving it's purpose.

Posted by: IQ168 | August 31, 2010 8:37 PM | Report abuse

Is that trailer for real? I expected it to add "please turn off your cell phones" throughout this truly ridiculous movie-trailer glorification of themselves. Pathetic!
This country may be done in by its on stupidity if voters fall for this clap-trap.

Posted by: blosmurph | August 31, 2010 6:26 PM | Report abuse

Since this is on The President Obama blog where is The President Obama comment on this pressing issue?

Useless teabaggers teabagging the internet with this filth instead of upholding Our President.

Posted by: jiji1 | August 31, 2010 5:07 PM | Report abuse

Do all you Republicans remember Newt Gingrich's "Silent Majority" same thing as the t-bags, they were gonna change the world *laffs* Do you all remember what happened ? Newt got kicked out of Congress & the Silent Majority faded into the dust. The T-Bags need "WORTHY" candidates, not idiots like Paul in Kentucky if they expect to change anything. But the big thing the T-bags need is a quality leader & they don't have one.

Posted by: wasaUFO | August 31, 2010 5:02 PM | Report abuse

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