Ad of the day: Chuck Norris wants you to vote
The National Rifle Association has brought in the big guns, so to speak. A new web video from the NRA Freedom Action Foundation's "Trigger the Vote" campaign features web sensation, actor and martial arts expert Chuck Norris.
The ad, a clear appeal to members of the tea party movement, is already a hit online. The video starts with what appears to be a small gathering of gun-rights supporters, all clad in bandannas, jean shirts and jeans. The leader of the group, "Randy," addresses the gathering, saying, "Our country is under siege my friends, bad guys want to break into your homes, bad guys want to take away your constitutional rights. And ex-girlfriends insist on telling everyone that you still live in a van. Well, guess who just put some money down on a pop-up camper? Randy did."
He then goes around to members of the group, asking what they will do when "these politicians come take your freedom." Member "Jeb" says he'll "send them an e-mail." That leads Randy into a chair-kicking tirade. "Louise" has a more colorful response, prompting Randy to call her a "blue cougar" (think mama-grizzlies) or "blugar," a term Randy officially claims and insists he doesn't want to see land on YouTube (get it?). .
Enter Chuck Norris and his fists and feet of fury. "Randy, I think you've talked enough. Why don't you take a nap." says Norris, pinching Randy's carotid artery and putting him instantly to sleep. "Folks, there's only one way to protect our rights. Register to vote." Norris wakes Randy, and after approving the message tells him to "see me after class." Norris fires off a punch towards the camera -- we're pretty sure it was not the fist rumored to be in his beard.
The video is part of a get-out-the-vote effort and comes with an associated website. The site offers visitors a chance to register to vote and comes complete with another video message from Norris. "Our Constitutional rights are just like our bodies. They both need exercise to stay healthy." Norris goes on to encourage visitors to register and not to "surrender."
September 2, 2010; 2:50 PM ET
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