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Ad of the day: The most viral ads of 2010

This election cycle has seen a number of ads of both the on-air and Web-only variety that have gone viral. We're going to get started with our ad of the day today, which has great viral potential, and look back at the most popular ads we've seen online.

We start today with an ad from Illinois Gov. Pat Quinn (D) going after his Republican opponent, Bill Bradey, using a "Glee"-inspired theme.

The ad, which was uploaded to YouTube Friday, had been viewed more than 41,000 time as of late Monday morning. "Too busy watching Glee to keep up with the governor's race? Here's what you missed." The ad then goes on, with a rapid-fire delivery, to make a series of claims about Brady, including that he proposed a bill to "kill cats and dogs in gas chambers," and that he "tried to repeal civil rights for gays and ban civil unions" (In February he proposed a state constitutional ban on same-sex marriage and civil unions, according to the Chicago Tribune.)

The ad goes on to claim Brady didn't pay any taxes (he didn't pay them due to business losses in 2009), "drank tea with Glenn Beck, Sarah Palin and Jeb Bush" (it's true Brady has been associated with the tea party, but has been distancing himself from the movement over time) and that he said he "balanced the budget in the first year" (which his campaign said wasn't possible), and that he said his plan was "a billion dollars in tax cuts for the rich" that would "come out of education" and require the firing of 17,000 teachers. That last claim needs some attention, since Quinn proposed in his budget address in March a cut of $1.3 billion in spending that could lead to between 13,000 and 17,000 teachers losing their jobs. The ad pairs this teacher job-loss figure with Brady's proposal for $1 billion in business tax cuts, glossing over Quinn's budget cut proposal.

The ad ends with the claim that Brady supports lowering the minimum wage (he supports lowering the state minimum wage to match federal levels.) and goes on to make fun of Brady's 28-year old running mate, Jason Plummer.

It's worth noting that, well before Glee, our colleagues over at Slate had this style of campaign summary down to a science.

In other ad news:

We promised our collection of the most viral web ads of all time. Here they are. Let us know if there are any we've missed via the comments below. (Time)

Our colleagues over at The Fix have analysis on both Senate Majority Leader Harry Reid's latest ad attacking Republican Sharron Angle, and Sen. Russ Feingold's (D-Wisc.) whiteboard ad.

And if you have plans Wednesday, you're going to want to re-schedule, unless you're already planning on going to The Fix's Midterm Rap Session (12:00-1:30p.m.) at the Capitol Lounge.

By Emi Kolawole  | October 25, 2010; 10:50 AM ET
Categories:  44 The Obama Presidency, Ad of the day  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Rubio accuses Crist of 'heckling'
Next: Mississippi Dem: Don't blame me, I voted for McCain

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