Leggett's MoCo Agenda Now on YouTube
County Executive Isiah Leggett (D) is not known for the aggressive public relations tactics of his predecessor, Douglas M. Duncan, or D.C. Mayor Adrian M. Fenty. But Leggett has recently taken his agenda to a new medium that not even Duncan or Fenty has explored: YouTube.
Leggett made his official debut this week on the popular online video site, creating a county page, http://www.youtube.com/user/montgomerycountymd, that includes several slick movies that viewers could previously watch on the county's Web site and cable channel.
The videos are essentially infomercials for Leggett's policy proposals and are the brainchild of Patrick Lacefield, Leggett's spokesman. Lacefield helped create television spots earlier as chief spokesman for the County Council.
Leggett splits time on the cable channel with council members. Lacefield said he uses the executive's spots as tools for advocacy.
The videos are produced in-house by Lacefield's Office of Public Information and include a special edition of the local cable show "Performance Moves" dedicated to Leggett's efforts to bring one of Live Nation's Fillmore music halls to downtown Silver Spring. The spot includes footage of Jerry Garcia from the original Fillmore in San Francisco accompanied by a rock soundtrack.
There are testimonials praising the project from residents and community leaders, in addition to clips from council meetings that show members backing the project. But there is no mention of any opposition on the council or concerns about the conx nected land-use plans.
"We are aggressively promoting the county executive's vision and agenda," Lacefield said.
A second video introduces residents to Leggett's proposal to create an ambulance transport fee "at no cost to residents." There are interviews with Fire Chief Thomas W. Carr Jr., Gustavo Torres of the immigrant advocacy group CASA of Maryland and an appearance by Lacefield -- all making the case for the fee.
Again, no word of the vigorous opposition campaign mounted by volunteer firefighters, who fear that a fee will discourage residents from calling for emergency assistance.
October 10, 2008; 10:11 AM ET
Categories: Ann Marimow , Montgomery County
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