College Board promotes holiday gift of ... test prep!
You can stop worrying what to get your teenager for Christmas.
The nonprofit College Board has a suggestion: test prep!
It is running two versions of a radio spot that promotes college planning resources -- which, of course, include prep courses for its college admissions test, the SAT.
According to Peter Kauffmann, the College Board’s vice president for communications, the spot is “along the lines of ‘you’ve gotten your high school student what they want, now get them something they can really use’ and ‘give them a gift of a brighter future – the gift of college readiness’ – something more valuable than gift cards or music downloads, etc.
The organization promotes on its Web site “The Official SAT Online Course” for $69.95, and “The Official SAT Study Guide™: Second Edition” for $21.99. It also offers a free SAT practice test online and some practice questions.
The College Board's online course is, admittedly, far less than the hundreds of dollars an hour some prep companies charge for face-to-face, one-on-one tutoring.
But the promotion is another reminder that the College Board, while a nonprofit, still looks carefully at the bottom line.
Follow my blog every day by bookmarking washingtonpost.com/answersheet. And for admissions advice, college news and links to campus papers, please check out our Higher Education page at washingtonpost.com/higher-ed Bookmark it!
| December 14, 2010; 1:53 PM ET
Categories: Standardized Tests | Tags: christmas gifts, college board, college board and sat, sat, sat test, sat test prep, test prep, test prep courses
Save & Share: Previous: The 'Parent Trigger' doesn't help schools or parents
Next: How Shanghai topped PISA rankings -- and why it's not big news in China
Posted by: educ8er | December 14, 2010 2:01 PM | Report abuse
Posted by: LoveIB | December 14, 2010 3:25 PM | Report abuse
Posted by: professor70 | December 14, 2010 4:16 PM | Report abuse
Posted by: collegedirection | December 14, 2010 11:09 PM | Report abuse