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Posted at 10:00 AM ET, 02/ 3/2011

Sesame Street and Children's Museum form partnership

By Jacqueline Trescott
Elmo. (Bloomberg)

The superstars of the young set, the characters from Sesame Street, have agreed to be creative tenants with the National Children's Museum.

The new partnership between the museum, which is scheduled to open in 2013 at National Harbor, and Sesame Workshop, the 41-year-old nonprofit that unleashed Big Bird, Bert and Ernie on the world, was announced Thursday.

"They are respected and loved and share our educational viewpoint," said Kathy Dwyer Southern, the president and CEO of the museum. "Sesame Street is a trusted brand, bringing educational service to kids and families, and is the best partner we could have."

The characters will become part of the museum programming for visitors under 4 years old through interactive exhibitions and video segments. Elmo or the Cookie Monster might provide audio tours, and others will be part of special events.

The announcement is another step in making the museum a reality. Right now, the planners have a Launch Zone at National Harbor, a 2,700 square foot demonstration center. This summer the involvement of Sesame Street and its residents will be previewed at the center.

The effort is a continuation of the old Capital Children's Museum, a Capitol Hill fixture for 30 years. It closed in 2004. The new museum, designed by noted architect Cesar Pelli, will have programs centered on education, cultural materials and play. It is both a private and public effort, with an estimated cost of $182 million. The State of Maryland has given $12 million so far, and another $3 million is pending in the state budget.

Southern said the partnership will be an essential part of a planned section about global citizenship. Sesame Street is seen in 140 different countries. The old Children's Museum also emphasized learning about other cultures. "The spine in the museum is 'from Me to We.' We want the kids to discover the world and become citizens of the world," Southern said.

By Jacqueline Trescott  | February 3, 2011; 10:00 AM ET
Categories:  Jacqueline Trescott, Museums, TV  | Tags:  National Children's Museum, Sesame Street, Washington museums  
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Wow! This is amazing. Kudos to the Museum and National Harbor for attracting and aligning themselves with this world-renowned brand. It's really so exciting to see how this destination continues to grow and now attracts nearly 2 million visitors annually. This will certainly help it grow even more! What a proud day.

Posted by: rubyslipper | February 3, 2011 11:18 AM | Report abuse

This only makes sense and ironically quite fitting.

Jim Henson who created the Muppet's and Sesame Street grew up in Prince George's County, Maryland and went to University of Maryland, College Park.

This doesn't and should never be in D.C. it truly belongs in Maryland.

This is another great win for Maryland, Prince George's and National Harbor. It continues to rock the whole D.C. area. and showing that Prince George's should be taken seriously economically.

Posted by: fakedude2 | February 9, 2011 3:21 PM | Report abuse

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