Is Yankee Ticket Demand Recession Proof?
It's too early to answer that question, but if recent reports are true, the Yankees sure better hope for. According to a report in the excellent Biz of Baseball blog, the team in pinstripes isn't just ushering in astronomically expensive seats behind homeplate -- which reportedly will sell for more than $2,625 per game -- they're also bringing in record price increases to nearly all of their seats, pushing the average price for a single seat to a single game this year to ... wait for it ... $237.
Think you might get a break over at StubHub? Sorry, think again. It is about the money, stupid defuses that hopeful idea right here.
It's an aggressive move in a marketplace that should be shrinking. After all, we've already discussed concerns about significant cut backs in overall major league attendance in the coming year right here. While selling the concept of going to "New" Yankee Stadium will bring in plenty of sidewalk gawking dollars, it's hard to establish a group of recurrent occasional fans to augment season ticket holders.
The Yankees will point to more than one section of affordable tickets in their defense, and to a degree, they're right to do so. Tickets in both the bleachers and grandstand sell for less than $50 (some as low as $14), so in theory, it's possible to get a psuedo-affordable entrance to a Yankees game.
Yet, with a hardcore fan base as rabid as the one that follows the Yankees -- both in New York and around the world -- all those tickets are snapped up almost immediately. So what's left for families looking to get to a game now? Well, there's plenty of $100-500 mid tier tickets available. So, if you've got $2,000, you're family of four is set!
Of course, New Yorkers could always defect and become Mets fans, too. Their new seats are a bit more affordable, and even with the new Citi Field, we're betting seats will be a lot easier to get your hands on, at least until September.
Posted by: adampschroeder | March 23, 2009 10:48 PM | Report abuse
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