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La Russa Takes on Twitter

For a spell, you could follow someone alleging to be St. Louis Cardinals Manager Tony La Russa on Twitter. Now Twitter is following the real La Russa into the courtroom.

La Russa looks to be the first celebrity (baseball managers count as celebrities, right?) to seek legal action against Twitter over other users hijacking their names and likenesses to post tweets as them.

The suit, which was filed in California last month calls the comments made "derogatory and demeaning" and infringe upon the Tony La Russa copyright. La Russa and his representation are seeking unspecified damages. The page (which had only four followers) has been taken down since the suit was first filed.

Of course, by looking at some of the tweets, it wouldn't have been hard to realize it likely was not the real Cardinals manager:

"Lost 2 out of 3, but we made it out of Chicago without one drunk driving incident or dead pitcher..." 8:01 p.m. Apr 19th.

While you'd assume that the real La Russa wouldn't write that, it's the fact that it's so off base from what La Russa would say that has him suing the social networking site.

If nothing else, La Russa appears to be the first sports figure to go after Twitter. Several NBA players have made waves this season for over-embracing the 140-character form of staying in touch. Los Angeles Lakers center Shaquille O'Neal has given away free tickets to games after asking followers to find him somewhere in public. Charlie Villanueva of the Milwaukee Bucks once tweeted during halftime of a game he was playing.

What do you guys think? Is La Russa overreacting or does he need to come over the top and come up with his own actual Twitter page, like Shaq did? And now I'm wondering what a real tweet from Tony La Russa would look like...

By CJ Holley  |  June 4, 2009; 2:42 PM ET
Categories:  Cardinals  
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Next: Moment of Levity: The Big Picture


I don't think that LaRussa overreacted. I also don't get the whole Twitter phenomenon. It strikes me as narcissistic to believe that people want to follow one's every random thought, and one might also wonder whether "followers" might have better things to do with their time. But that's just me.

Posted by: natsfan1a1 | June 5, 2009 1:17 PM | Report abuse

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