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Posted at 7:18 AM ET, 09/ 8/2010

Google Doodle dresses up to announce a change in real search time results

By Melissa Bell


Update, 1:30 p.m. It was all an ad campaign! Google Instant will save us 2 to 5 seconds per search (Phew! I need every one.) and will do a bunch of other nifty things like load results as we type.

That's all well and good, but I do feel a little bad for poor August Kekulé. I guess we weren't celebrating his birthday after all.

7:15 a.m.

The Google plot thickens. Yesterday it was bouncing balls. Today, the Google Doodle has a paint-by-typing logo. Start entering a search term and the gray letters turn to bright colors.

Google Doodles have always celebrated holidays from the obscure (Mary Shelley's birthday) to the common (Christmas holidays). But yesterday's logo change had people puzzling over what anniversary Google is celebrating. Its 12th birthday? The 83rd anniversary of Farnsworth's image dissector camera tube? The birthday of chemist August Kekulé, who famously dreamed the correct structure of the Benezene molecule ("The atoms were gamboling before my eyes!")?

For past Doodles, people only needed to click on it to be taken to a search page filled with information on that particular logo. This time, the logo was not clickable and Google was keeping pretty mum about the meaning.

But now with today's logo change, Google hinted about its meaning on Twitter:

Our doodle is dressing up in its brightest colors for something exciting coming very soon...less than a minute ago via Tap11

Most tech web sites predict the logos have something to do with the big press event Google will host today in San Francisco. Mashable believes the company will announce a "search as you type" feature that will change the search results to match in real time what you enter in the serarch box.

Either way, it's been a big buzzy promotion week for Google, with the launch of Google Chrome's experiment "The Wilderness Downtown" and the changing Doodles. Check back for more updates on Google's announcement soon.

In case you miss yesterday's Doodle, here are some more bouncing balls for you:

What does Google have up its sleeve? What's your prediction for what the announcement will be? Will Google start reading our minds? Let us know your best guess here!

By Melissa Bell  | September 8, 2010; 7:18 AM ET
Categories:  The Daily Catch  
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