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Bob Guccione's life in photos

By Melissa Bell
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The publisher strikes a pose with dogs, 1984. (Ted Thai/Time Life Pictures/Getty Images).

Bob Guccione was a seminary school dropout who revolutionized the adult entertainment industry in the late 1960s as the publisher of Penthouse magazine. He was reviled and revered for his glossy spreads of naked co-eds in erotic photos, which followed "the philosophy of voyeurism," he once said. He passed away at the age of 79 Wednesday.

Life presents a photo gallery of the highs and lows of the man who founded the Penthouse empire.

Guccione parties with singer/actress Pia Zadora, Andy Warhol and Zadora's husband, financier Meshulam Riklis. With the success of his porn empire, Guccione lavished money on huge mansions and priceless artworks, but lived a relatively tame lifestyle compared to rival Hugh Hefner. (Ann Clifford/Time & Life Pictures/Getty Images)

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At the party for Danielle Deneaux, Penthouse's 1981-82 Pet of the Year, Guccione shows off his cheeky sense of humor by wearing a button that reads, "I love a CLEAN New York."(Ron Galella/WireImage).

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Guccione constantly sought publicity for his magazine. He published nude photos of Madonna and Vanessa Williams, the first African-American to win Miss America. The scandal surrounding the Williams photos -- which dated back to 1982, and had been offered to and turned down by Guccione's rival Hugh Hefner -- cost her the title. (Tom Gates/Getty Images)

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Guccione with a model at a party for Viva magazine, the women's counterpart to Penthouse, in 1973. (Ron Galella/WireImage)

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See the full gallery at Life.com here.

By Melissa Bell  | October 21, 2010; 12:21 PM ET
Categories:  Picture Shows  
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Comments

Not the type of pictures I was hoping for.

Posted by: yellojkt | October 21, 2010 2:32 PM | Report abuse

@yellojkt I'm sorry to disappoint you. However, your comment did just make my afternoon. Thank you!

Posted by: Melissa Bell | October 21, 2010 5:31 PM | Report abuse

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