MSNBC.com mulls over a name change amid 'brand insanity'
What is in a name? The Shakespearean question is being debated at NBC Universal and Microsoft, the parent companies of MSNBC.com.
The Web site and the television channel MSNBC are facing "brand insanity," according to an internal memorandum obtained by the New York Times.
The television channel has carved a space out for itself in the network news wars by moving further and further to left-leaning content, such as the Keith Olbermann and Rachel Maddow shows.
The Web site wants to be a strictly objective news site without the liberal bent of the channel. Already, the two groups are separate companies and now they want separate names.
The cable television channel would retain the MSNBC.com URL to promote its cable shows. The news Web site would move to a new URL.
It's a bold and risky option to re-brand a company that has a well-established name. MSNBC.com is the third most popular news site in the U.S., and the name change could mean losing a lot of customers.
Traditionally when a company rebrands itself, the move is seen as public relations attempt to shed a negative public opinion.
The memo suggested that the leading name is NBCNews.com.
Any thoughts on what the new name should be?
| October 7, 2010; 10:16 AM ET
Categories: The Daily Catch
Save & Share: Previous: Michelle Obama: The most powerful woman in the Forbes universe
Next: Burrito man mourned at 'Carlos's corner'
Posted by: ShovelPlease | October 7, 2010 12:01 PM | Report abuse
Posted by: like-mind | October 7, 2010 12:45 PM | Report abuse
Posted by: Guest1234 | October 7, 2010 12:50 PM | Report abuse
Posted by: JamesChristian | October 8, 2010 5:53 AM | Report abuse
Posted by: Brian_Houston | October 8, 2010 2:57 PM | Report abuse
Posted by: ldmerriam | October 12, 2010 5:03 PM | Report abuse