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SunChips snackers want their silence


A fight against noise pollution has won out over the fight against package pollution: Frito-Lay will pull the biodegradable SunChips packaging introduced in January after declining sales and the hue and cry raised by its customers over the extra-loud crackling of the bag.

"It's a fine bag," blogger Kathy Frederick said. "If you don't touch it." In January, Frederick posted a video to YouTube demonstrating the noise. She was one of many customers who complained about the crinkling sound.

The company created the line of bags from renewable, plant-based materials. On its Web site it states that the bag will fully compost after 14 weeks: "You eat the chips. The earth eats the bag."

However, since the bags have been available, chip sales have been steadily decreasing. The Wall Street Journal reports that the company will discontinue the use of the packaging for five of the six flavors. Sun Chips Original will stick with the loud bags.

"We chose to respond to the consumer feedback but still want to show that we are committed" to compostable packaging, says Chris Kuechenmeister, a spokesman for Frito-Lay.

Check out the videos demonstrating the noise below.

By Melissa Bell  | October 6, 2010; 12:04 PM ET
Categories:  The Daily Catch  
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Take that mother earth!

Posted by: ozpunk | October 6, 2010 2:52 PM | Report abuse

I like the noise. Every time I put my hand in the bag I asay to myself - "I'm putting up with this noise because it's good for the earth :)"

Posted by: rlj1 | October 6, 2010 2:59 PM | Report abuse

They made this switch a couple of weeks ago, at least in my grocery store. We've been celebrating the return of SunChips to our house for a couple weeks now!

Posted by: natsfan76 | October 6, 2010 3:12 PM | Report abuse

Only in America, can someone complain about a potato chip bag making too much noise....Wow!

Can't we focus on more important issues.

I'm sorry, but i would be incredibly embarassed to be known as this person.


Posted by: weaverf | October 6, 2010 3:12 PM | Report abuse

Our grandchildren will despise us for being so short sighted.

Posted by: WorldCup | October 6, 2010 3:19 PM | Report abuse

Thousands die in Darfur: zzzzzzzzz

Mass rape in Congo: zzzzzzzzz

Honey bees disappearing, drug-resistant disease, mass poverty, widespread bigotry, failing schools: zzzzzzzzzz

My junk food bag is too loud even though it eliminates the trash it produces: HORROR! SHOCK! DISDAIN! MADNESS! CONVULSION! THROW THE BUMS OUT! DEATH PANELS! ARRRRRRGGGGGHHH!!

I guess it's all about perspective.

Posted by: broode | October 6, 2010 3:20 PM | Report abuse

ugh, im disgusted that people would rather have bags in landfills for decades than endure 10 seconds of noise while they pour chips into a bowl to snack from.

Posted by: erozman1234 | October 6, 2010 3:20 PM | Report abuse

Meh. I usually dump the chips into a ziplock anyway lol. I then reuse the ziplock a bunch of times for the same flavor of chips. It keeps the chips fresher for longer and saves me from having to complain about trivial things on YouTube.

Posted by: BurgundyNGold | October 6, 2010 3:27 PM | Report abuse

Really? Nice to know all our efforts to go green are thoroughly stomped on by junk food eating idiots.

Posted by: kellsaj | October 6, 2010 3:45 PM | Report abuse

Absolutely incredible that people would stop buying a chip they like because the bag was too loud. True, only in America.

Posted by: TerpInTime | October 6, 2010 3:46 PM | Report abuse

Stupid. Look at the poll. Frito-Lay=Fail

Posted by: tommc1 | October 6, 2010 3:51 PM | Report abuse

Wow how dumb can Americans be. “Let’s continue to make our country filthy because we don’t want to hear a little crunching sound.” “Let’s continue to use foreign oil or oil in general to create plastics and drive our car because we forgot that gas went up to $4 a gallon.”

I think the bag is awesome. Yeah it is loud as hell, but it’s good for the environment. I wish all packaging could be made from this material. I am by no means an environmental freak but I know I went out of my way to buy Sun Chips in these bags because it made me feel like I was at least making an effort to help things.

Posted by: dix3200 | October 6, 2010 3:58 PM | Report abuse

Um - so it never occurred to these people that they could put their Sun Chips on a plate or in a bowl for snack purposes?

Posted by: Chasmosaur1 | October 6, 2010 4:13 PM | Report abuse

So are they also going to change the name to "Landfill forever" chips?
Seriously? You're abdicating environmental responsibility because the bag is too noisy?
Why not market the noise?
Crunchy bag - crunchier chip.

Posted by: robjdisc | October 6, 2010 4:25 PM | Report abuse

"so it never occurred to these people that they could put their Sun Chips on a plate or in a bowl for snack purposes?"

My thoughts exactly

Posted by: BEEPEE | October 6, 2010 4:29 PM | Report abuse

What a bunch of whiners... loud bag?

Jeez, what a fussy and over-privileged people we are...

Posted by: Towards_Light | October 6, 2010 5:02 PM | Report abuse

Those of us with big-screen TVs saw a word on ABC News with Diane Sawyer last night that's not usually used on a network broadcast. A Web site with the theme about these bags being "so f**king loud" was shown on screen during a report. Oops!

Posted by: valandsend | October 6, 2010 5:16 PM | Report abuse

Maybe people shouldn't snack in the library anyway.

Posted by: Benson | October 6, 2010 5:19 PM | Report abuse

I think one good ad addressing it (poking fun at the noise) would have done the trick. No need to discontinue.

How sad someone who ate them would stop for that reason, when the company was trying to be responsible.

Posted by: sarahabc | October 6, 2010 5:21 PM | Report abuse

People simply don't like the noise because it is a constant reminder that they're overweight and shouldn't be eating junk food....

Posted by: waxtraxs | October 6, 2010 5:51 PM | Report abuse

It's a cool concept, but how many people were actually composting the bag? It was a marketing gimmick that failed, so they're moving on.

Still, the people who complained are terribly annoying.

Posted by: JohninMpls | October 6, 2010 6:09 PM | Report abuse

These three nitwits are a prime example of the idiocy that populates our nation. What a bunch of morons!!!

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Posted by: 1561705755 | October 6, 2010 7:57 PM | Report abuse

Finally, near unanimity from posters about the self-absorbed whiners who find this to be a "real" problem. Maybe their favorite undies were still in the dirty clothes and they had to wear another color!! Gaack! Maybe they couldn't get a reservation at the "only" restaurant in town worth trying. Tragedy! WHAT-EVER! I would be embarrassed to show the world how vapid and shallow I was by putting one of these videos up. And what about the lame wimps at Frito-Lay that would crumple under the "intense" pressure over this crisis? BTW, JohninMpls, if someone actually puts the bag into a compost heap and later puts it on plants, we all win. If you and your friends just dump it in with all of the other trash and it gets buried, it will still be one of the bits that actually decomposes in place so even that might be a small victory. All these folks should look around and try to help out with any of the real problems we all face...together.

Posted by: Yarbroughz | October 6, 2010 8:24 PM | Report abuse

What fools these mortals be.

Posted by: GaryEMasters | October 6, 2010 9:27 PM | Report abuse

These may just be the most amoral people on the planet.

Posted by: jmsdc | October 6, 2010 10:18 PM | Report abuse

Oh! Poor baby! His snack bag is LOUD! Here have a tissue...

Posted by: alarico | October 7, 2010 12:02 AM | Report abuse

Seriously! Why is this newsworthy? I hope everyone who complains about how loud the bags are would stop being so picky, selfish, and out of touch with their environment.

Posted by: hebe1 | October 7, 2010 10:46 AM | Report abuse

I don't eat SunChips because the bag probably tastes better than the chips.

Posted by: yellojkt | October 7, 2010 1:17 PM | Report abuse

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