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TV ads to lower their volume; ears rejoice nationwide


On Wednesday, the Senate passed a bill that will require television stations and cable companies to turn the sound down on commercials.

It unanimously passed a bill, co-sponsored by Sen. Charles Schumer (D-N.Y.), that would require commercials be at the same volume as the programs they interrupt.

In 1984, the Federal Communications Commission said there was no way to regulate the "apparent loudness" of commercials, but Schumer said, "TV viewers should be able to watch their favorite programs without fear of losing their hearing when the show goes to a commercial."

The House already passed similar legislation, though there are minor differences that will need to be worked out after the Nov. 2 election and before the bill becomes a law.

The bill was proposed by Rep. Anna Eshoo (D-Calif.) and it happens to have the best name ever: the Commercial Advertisement Loudness Mitigation (CALM) act. Feel the serenity.

While some marketers complain that this is an unwarranted government incursion and people can level the volume already with digital products, the bill seems to be heartily approved by Congress.

So, to that really obnoxious "can you hear me now" guy: I am so glad the answer may soon be no.

By Melissa Bell  | October 1, 2010; 11:40 AM ET
Categories:  The Daily Catch  
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I think some cable networks are doing this alraedy.

Posted by: willandjansdad1 | October 5, 2010 11:02 AM | Report abuse

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