Facebook and MySpace joint announcement: MySpace welcomes Facebook users
Update: No exciting merger, folks. MySpace will be introducing a feature that allows its remaining users to log on to the site with their Facebook IDs, hereby finally ceding the social networking crown to the reigning champ.
The new project, dubbed "Mashup with Facebook," could help the newly redesigned MySpace by introducing its entertainment content to the huge user-base of Facebook. Mashable reports that MySpace will also be introducing "like" buttons to its content, "meaning MySpace content like music and videos will start getting shared back to Facebook."
YouRockRadio writes, "Being in the music industry, I believed that MySpace missed the boat on their true calling years ago. Instead of pandering to silly games and nonsensical karaoke contests, they should have concentrated on what they really were... The largest collection of independent music artists in the world! What a wasted opportunity."
Al Hilwa, a Seattle tech analyst, writes, "The question is whether money changed hands to enable this and whether this is a pre-cursor for acquisition? I am guessing that News Corp has not achieved its goals with MySpace and may be losing patience at this stage. Of course the scary thing is all the accumulation of data about individuals. What if my insurance companies, my banks, my doctors and my retailers decided to pool what they know about me together? What is left of my privacy to protect?"
On Thursday at 3 p.m. Eastern, the two great giants of social media networks will come together for a surprise announcement. Of course, it's really only one great giant now, and the announcement will likely knell the final death toll for MySpace.
Just last week, MySpace's CEO said his site is no longer a social network. It recently underwent a massive redesign, to become a "social entertainment destination."
Thursday's announcement will probably see MySpace making a final gesture of acquiescence to Facebook by installing a Facebook Connect button on the site, allowing users to log onto the site with their Facebook ID.
MySpace was once the reigning social network startup, with 180 million registered users in 2007, but the company has been unable to keep most of its audience from switching over to the Facebook portal. Facebook announced in February it has 400 million registered users, while MySpace had about 100 million users. MySpace also reported a $156 million loss last quarter.
Will hitching its wagon to Facebook bring MySpace back from the brink of Web-death? Or has it sunk too far into obscurity?
Personally, I'm hoping the announcement will actually be a radical overhaul of both sites. I see a marriage of the two sites merged it into one "MyFace." It will have all the simplicity and convenience of Facebook, but we'll get to design our own pages with all those glitter/unicorn MySpace designs. It would make at least one person very happy.
I'll update you with the earth-shattering news soon.
| November 18, 2010; 12:18 PM ET
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