Slurpee Summit cometh: Prepare for brain freeze
Presidential jokes become marketing magic: 7-Eleven has seized upon President Obama's Slurpee joke and turned it into promotional gold.
It all started when Obama, during the election stump, would tease the Republicans saying, "We're down there. It's hot. We were sweating. Bugs everywhere. We're down there pushing, pushing, pushing on the car. Every once in a while we'd look up and see the Republicans standing there. They're just standing there fanning themselves -- sipping on a Slurpee."
During the news conference following the midterm elections, though, a reporter asked whether the president would hold a Slurpee Summit, a notion Obama greeted with laughter.
Taking that as an invitation, the convenience store has launched Slurpee trucks to drive from Dallas to D.C., passing out the sweet, icy drinks along the road.
The Slurpee "is non-partisan and has been bringing people together for more than 40 years," said Joe DePinto, 7-Eleven's president and CEO, in a statement released Friday.
The company is also launching a new flavor: "Purple for the People," a mixture of Red and Blue to highlight non-partisanship. This should make for a really good photo-op when the trucks do arrive in D.C.
(Thanks, Justin J. for the tip!)
Posted by: undadirt | November 9, 2010 1:10 PM | Report abuse