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Posted at 8:17 AM ET, 12/ 2/2010

♪♫ A social media love story

By Melissa Bell

Walter May, a film director in Los Angeles, decided to write a 21st-century love letter to his girlfriend, Alexis Trevino, who lives across the country attending graduate school at Duke University. According to the video's YouTube page, his friends in the band the Daylights wrote a song, "I Hope This Gets to You." They filmed a hand-dance video to go along with it. Then May asked the social web to take over, make the film go viral and hope his girlfriend discovered it on the Internet on her own.

Within two days, May announced on Twitter the video had reached its destination. A fan of the video seems to have tracked down the girlfriend's Facebook page and sent it to her. It's that age old story: Boy meets girl. Boy loves girl. Boy makes viral video for girl.

WE DID IT!!! SHE LOVES IT!!! Thank all of you for the support. Amazing what we can do together! YOU made the world a little smaller tonight.less than a minute ago via web

Either this is an amazing social media promotion of an indie band, or its the sweetest love story to make use of YouTube, Twitter and Facebook yet. Either way, it's a catchy tune:

By Melissa Bell  | December 2, 2010; 8:17 AM ET
Categories:  Picture Shows  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Friends of Joao Silva, injured 'New York Times' photographer, launch fundraiser
Next: ♪♫ Foli: The rhythm of everything


I agree with Ms. Bell...don't know if promo or love story...and don't care. This is a fantastic example of communication creativity that I plan to share with my Public Relations students at Curry College to help them understand the power and the magic of communication in its fullest sense.

Posted by: CurryPRProf | December 2, 2010 11:44 AM | Report abuse

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