Playboy on hard drive, Playboy on Facebook, Playboy in China, Playboy everywhere
With a net loss of $27.4 million for the third quarter of 2010, Playboy Enterprises is not the mint of money it once was in its bunny-eared heyday, but the company has kicked into high gear to earn back its glory (and some money).
The company wants to get back into the business of being a licensing tool for its iconic brand. Here's some of its first ventures in the Playboy 2010 money-making roundup:
When your company's greatest assets are taken over by free Internet offerings, bring your greatest assets into the digital world: The Collector's Edition Playboy Hard Drive offers up a storage space for your data and every print issue from December 1953 through December 2009. For the small price of $300, you can get over 650 issues -- more than 100,000 pages -- of the semi-respectable men's magazine.
Throw your hat into the ranks of the Facebook top-selling games: Jolt Online Game has come out with a Farmville-styled Facebook app. Only instead of growing soybeans, you build a Playboy party, adding music, fake celebrities and tossing out unruly drunks. The reward: You unlock images of Playboy centerfolds. Like other Facebook apps, part of the game is social, which may lead to some uncomfortable moments on Facebook when your great uncle boasts about unlocking Miss December.
Head east, old company: The company is placing big hopes in the Asian market for sustaining its brand in the coming years. Already, 40 percent of all licensing revenue comes from the east. On Nov. 20, Playboy opened the doors to the Playboy Club Macau, a sprawling venue at the Sands Macao casino. It will be followed up by a Playboy Mansion built on the Chinese island in 2012.
Kristen Schaal of "The Daily Show" has another idea for the company: a Save the Mansion telethon. Only pieces of meat seem to have a hard time answering the phone:
|The Daily Show With Jon Stewart||Mon - Thurs 11p / 10c|
|Save the Playboy Mansion Fund|
| December 1, 2010; 11:23 AM ET
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