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Posted at 4:03 PM ET, 01/ 7/2011

Angry Birds (not dead birds) are everywhere

By Melissa Bell
(AP Photo/Rovio)

While everyone's been concerned about the birds falling from the skies everywhere, a real bird infestation has slipped by with little fanfare: Angry Birds are taking over EVERYTHING.

I do not like this turn of events. I hate the Angry Birds. With a passion. It's a silly flick of the finger! Over. And over. And OVER.

(Okay, really, I'm a bitter non-iPhone-owning sad sack. But just because the Angry Birds is now available on Blackberry, doesn't make me forget its origins on that elusive device I've craved for so long, but which I can't get because I'm stuck in this permanent-Apple-imposed-limbo of do-I-wait-for-the-next-generation-or-not. I'm sorry. I digress.)

Of course, my lowly opinion accounts for nothing against the world's fervor. The application has been downloaded 42 million times, according to Mashable. Rovio, the game's developers, are gearing up for an xBox 360, PS3 and Wii version. There were rumors this summer that the game would be made into a movie or a television show. Now, Mattel plans to bring out a board game. What next? A theme park?

Did I mention the entire point of this game was to fire a slingshot filled with an angry bird and attempt to hit an evil pig? I didn't mention that? I didn't because it's a ridiculous premise! Only everyone's too busy playing the game to listen to reason.

By Melissa Bell  | January 7, 2011; 4:03 PM ET
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Let's explore the brilliance behind this game and it's developers. On the free version the developers get paid every time an advertisement flashes on your screen. So with over 42 million downloads at a few cents per advertisement flashed...well, do the math, that's a lot of money. So how bout those iPhone or Droid users who don't want the advertisements, all you have to do is pay $1.00 for an ad free version. So these developers are banking from either that ads or the paid downloads. Also having a name that is "alphabetically" friendly has given it an edge. It's like "AAA heating and A/C" or something like that you find in the phone book. Original top placement due to its name and now top placement due to its popularity.

The games simplicity is what makes it popular. It's like any, bowling, etc that require you to aim and fire. There's just so much pleasure in aiming and firing and choosing the right trajectory; 5 birds each with its own special powers and skills: breaking through ice, wood, or cement, exploding, dropping egg bombs, etc. The graphics are fun and simple as well. Angry Birds is like the fastest growing Mexican Restaurant in America, Cafe Rio...people are just lining up! It's simple because there's no long menu. You know that no matter what you're getting a shredded beef burrito enchilada style. Once again simplicity is what people want, and will pay for. Other games will rival Angry Birds by following the same simple graphics and effects.

Posted by: communityre | January 7, 2011 5:52 PM | Report abuse

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