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Posted at 2:24 PM ET, 02/10/2011

Facebook should 'Unfriend Coal,' says Greenpeace

By Elizabeth Flock
A sign remains in front of the former Sun Microsystems campus. Facebook will move its headquarters from Palo Alto to Menlo Park and take over the former Sun Microsystems campus that consists of 57 acres, nine buildings and about one million square feet. (Justin Sullivan/Getty Images)

Greenpeace has stepped up its challenge to Facebook to become coal-free by 2021 by launching a "Facebook: Unfriend Coal" campaign, and it's using Facebook to pass its message around.

People are posting links to their status updates to the campaign and their Facebook page has nearly 40,000 members on Facebook, and is already garnering such parrot Facebook groups as "We want facebook to use 100% renewable energy."

Greenpeace issued the challenge after Facebook announced it was building a massive data center in Oregon that would run on coal, demanding Facebook make a public coal-free commitment by Earth Day, April 22. On Greenpeace's site, a ticking clock shows how much time Facebook has left until deadline.

Facebook responded in an emailed statement, "We agree with many of Greenpeace's goals and, as we grow, we'll continue to invest more in reducing our impact on the environment and sharing more of the efficiency technology we've developed. As part of that effort, we've opened a dialogue with a number of environmental organizations including Environmental Defense Fund, Alliance to Save Energy, Digital Energy Solutions Campaign, and Greenpeace to benefit from their expertise as we expand our efforts. Of course, it's important to remember that Facebook is a very young company and it's impossible to predict where we'll be in ten years and, thus, it's difficult for us to make commitments about that timeframe. Ten years ago, Facebook didn't even exist."

Greenpeace earlier voiced its opposition to the Oregon data center through this animated video:

By Elizabeth Flock  | February 10, 2011; 2:24 PM ET
Categories:  The Daily Catch  
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But first, you must "unfriend" cold; snow; sleet; Chevy Volt cars; and every other thing that uses coal. And, after that, you would have to "unfriend" China which buys most of our coal and thus keeps the import/export ratio in balance. And the, what about all those Christmas gifts of "coal?"

Posted by: fregameeate | February 10, 2011 7:41 PM | Report abuse

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