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Posted at 6:56 PM ET, 02/ 3/2011

Kenneth Cole's Egypt tweet: The uproar ... and the inevitable fake Twitter account

By Katie Rogers
The tweet heard around the twitters.

Dear Mr. Kenneth Cole:

You probably know by now why we're writing. Hold for a second while we file the above screenshot (of a tweet since removed) under "How Not to Use a Hash Tag." Luckily, we can still access your mea culpa online:

Re Egypt tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment -KCless than a minute ago via Twitter for BlackBerry®

You soon acknowledged your misstep and the ensuing embarrassment, but before you go any further -- and surely before you release any more collections -- you must realize that the Internet is an untamed and unwieldy beast. Lots of stuff happens here. It's easy to get lost.

Hash tags (like the one you used, #Cairo) help us sift through news and find others engrossed in those tagged topics. A few people may have mentioned to you today that people are agitating for a revolution in Egypt.

People are dying and missing and fighting and praying.

While your collection is surely lovely, the last thing people in Cairo want to see is overpriced fashion -- perhaps because their Internet has only recently been restored, but even then, probably not.

We appreciate that you deployed social media to fire off an apology for your mistake. Perhaps it'll make you more mindful next time of the possible consequences of a few seconds of typing.

Meanwhile, in your path to redemption, you should take comfort in joining the very specialized ranks of very special Twitter users, and you can count BP's public relations department, Gary Busey and countless NFL quarterbacks among your contemporaries.

Mr. Cole, meet your parody Twitter account, who, at least for now, we're calling your better half:

Jeffrey Dahmer would have eaten up our spring collection! #KennethColeTweetsless than a minute ago via web

Hey, Zsa Zsa - you can still wear one new KC pump! #KennethColeTweetsless than a minute ago via web

Cheers and tweets,


By Katie Rogers  | February 3, 2011; 6:56 PM ET
Categories:  The Daily Catch  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Egypt news day 10: Army steps in; journalists arrested and more live updates
Next: 'The Facebook literally took me a week to make': Looking at the early days of the social network


This is probably one of the greatest blog entries in the history of the internet.

Posted by: Cartaldo | February 7, 2011 12:38 AM | Report abuse

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