Kenneth Cole's Egypt tweet: The uproar ... and the inevitable fake Twitter account

The tweet heard around the twitters.

Dear Mr. Kenneth Cole:

You probably know by now why we're writing. Hold for a second while we file the above screenshot (of a tweet since removed) under "How Not to Use a Hash Tag." Luckily, we can still access your mea culpa online:

You soon acknowledged your misstep and the ensuing embarrassment, but before you go any further -- and surely before you release any more collections -- you must realize that the Internet is an untamed and unwieldy beast. Lots of stuff happens here. It's easy to get lost.

Hash tags (like the one you used, #Cairo) help us sift through news and find others engrossed in those tagged topics. A few people may have mentioned to you today that people are agitating for a revolution in Egypt.

People are dying and missing and fighting and praying.

While your collection is surely lovely, the last thing people in Cairo want to see is overpriced fashion -- perhaps because their Internet has only recently been restored, but even then, probably not.

We appreciate that you deployed social media to fire off an apology for your mistake. Perhaps it'll make you more mindful next time of the possible consequences of a few seconds of typing.

Meanwhile, in your path to redemption, you should take comfort in joining the very specialized ranks of very special Twitter users, and you can count BP's public relations department, Gary Busey and countless NFL quarterbacks among your contemporaries.

Mr. Cole, meet your parody Twitter account, who, at least for now, we're calling your better half:

Cheers and tweets,

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